Supreme
How I Became… Head of Global Creative at The North Face
'Don’t sell yourself short; don’t discount your beliefs. You can carve your own path, but you need to be resilient, agile and reactive,' says designer and three-time CFDA Award nominee, Tim Hamilton.
How I Became… Head of Global Creative at The North Face
'Don’t sell yourself short; don’t discount your beliefs. You can carve your own path, but you need to be resilient, agile and reactive,' says designer and three-time CFDA Award nominee, Tim Hamilton.
Supreme Breaks Silence on ‘Criminal’ Global Counterfeiting Menace
Sophisticated Italian counterfeiters are damaging the billion-dollar streetwear juggernaut’s brand reputation and may be slowing its post-Carlyle growth plans. In a rare interview, Supreme’s press-shy founder James Jebbia speaks exclusively to BoF.
Supreme Breaks Silence on ‘Criminal’ Global Counterfeiting Menace
Sophisticated Italian counterfeiters are damaging the billion-dollar streetwear juggernaut’s brand reputation and may be slowing its post-Carlyle growth plans. In a rare interview, Supreme’s press-shy founder James Jebbia speaks exclusively to BoF.
Op-Ed | Why Women’s Streetwear Will Be Big Business
Female fans of streetwear constitute a major market opportunity for brands, argues Reggie Casagrande.
Op-Ed | Why Women’s Streetwear Will Be Big Business
Female fans of streetwear constitute a major market opportunity for brands, argues Reggie Casagrande.
Brands Beware: Trademark Trolls and Cyber Squatters Prosper
Despite reforms, trademark protections in China remain feeble for both foreign and domestic fashion brands. Read China Decoded to make sense of the market.
Brands Beware: Trademark Trolls and Cyber Squatters Prosper
Despite reforms, trademark protections in China remain feeble for both foreign and domestic fashion brands. Read China Decoded to make sense of the market.
America Needs to Rethink Its Role in Fashion
The most interesting businesses and brands coming out of the US have little to do with the traditional system.
America Needs to Rethink Its Role in Fashion
The most interesting businesses and brands coming out of the US have little to do with the traditional system.
Luxury Brands Need to Invest in Chinese Teens
China's teen shoppers are the next luxury goldmine, D&G's latest campaign sparks outrage, and Pinduoduo was accused of inflating revenues. Read China Decoded to make sense of the market.
Luxury Brands Need to Invest in Chinese Teens
China's teen shoppers are the next luxury goldmine, D&G's latest campaign sparks outrage, and Pinduoduo was accused of inflating revenues. Read China Decoded to make sense of the market.
Is Luxury’s Love Affair With ‘Drops’ More Than Marketing?
High-end brands are implementing Supreme-style ‘drops’ to better connect with young consumers who crave newness at the speed of Instagram.
Is Luxury’s Love Affair With ‘Drops’ More Than Marketing?
High-end brands are implementing Supreme-style ‘drops’ to better connect with young consumers who crave newness at the speed of Instagram.
6 Reasons Luxury Brands Should Embrace the Resale Market
Luxury brands have long insisted that selling products second-hand weakens brand value and encourages counterfeiting. But getting into the game may be worth the associated risk.
6 Reasons Luxury Brands Should Embrace the Resale Market
Luxury brands have long insisted that selling products second-hand weakens brand value and encourages counterfeiting. But getting into the game may be worth the associated risk.
Streetwear Has Its Moment at $1 Million Supreme Auction
The label proved its power on Wednesday at an auction in Paris totalling $1 million in sales, allowing collectors to grab rare items they may have missed.
Streetwear Has Its Moment at $1 Million Supreme Auction
The label proved its power on Wednesday at an auction in Paris totalling $1 million in sales, allowing collectors to grab rare items they may have missed.
Supreme Items Go on the Auction Block
French auction house Artcurial will sell 150 lots from the label, including rare items ranging from $1,800 box logo t-shirts to $84,000 Louis Vuitton x Supreme trunks.
Supreme Items Go on the Auction Block
French auction house Artcurial will sell 150 lots from the label, including rare items ranging from $1,800 box logo t-shirts to $84,000 Louis Vuitton x Supreme trunks.