Supreme
Why Supreme Sold to VF Corporation
In a deal that values the New York streetwear brand at $2.1 billion, Supreme picks up a long-term partner with back-end prowess and ambitions to scale it past $1 billion in annual sales.
Why Supreme Sold to VF Corporation
In a deal that values the New York streetwear brand at $2.1 billion, Supreme picks up a long-term partner with back-end prowess and ambitions to scale it past $1 billion in annual sales.
The Pandemic Has Created a ‘Perfect Storm’ for Counterfeits. Just Ask Louis Vuitton.
As if Covid-19 hasn’t already done enough damage to the fashion industry, intellectual property experts are now warning that it has also left the door open for counterfeit products to proliferate at an unprecedented pace.
The Pandemic Has Created a ‘Perfect Storm’ for Counterfeits. Just Ask Louis Vuitton.
As if Covid-19 hasn’t already done enough damage to the fashion industry, intellectual property experts are now warning that it has also left the door open for counterfeit products to proliferate at an unprecedented pace.
Fashion and Music Find New Ways to Partner in the Pandemic
It may be a while before concerts and red carpets are allowed again, but luxury brands are finding creative ways to engage with the music industry in the meantime.
Fashion and Music Find New Ways to Partner in the Pandemic
It may be a while before concerts and red carpets are allowed again, but luxury brands are finding creative ways to engage with the music industry in the meantime.
Fashion on Lockdown: What's Closed, What's Cancelled
BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.
Fashion on Lockdown: What's Closed, What's Cancelled
BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.
Deals of the Decade
BoF identifies the 10 most transformative partnerships of the past 10 years.
Deals of the Decade
BoF identifies the 10 most transformative partnerships of the past 10 years.
HypeBeasts Have Turned Holiday Shopping On Its Head
In the age of drops and grails, parents who used to line up outside the toy store on Black Friday now hit refresh on Supreme’s website on Thursday morning. Forget A Christmas Story — youth interest in limited streetwear has turned holiday shopping into Die Hard.
HypeBeasts Have Turned Holiday Shopping On Its Head
In the age of drops and grails, parents who used to line up outside the toy store on Black Friday now hit refresh on Supreme’s website on Thursday morning. Forget A Christmas Story — youth interest in limited streetwear has turned holiday shopping into Die Hard.
Supreme Lands in San Francisco, Amid Clash of Counterculture and Capitalism
The billion-dollar streetwear label, which has thus far managed its own tension between counterculture roots and private equity-fueled growth, will need to appeal to both the cred-conscious local skater community and the city’s wealthy ‘tech bros’ to succeed.
Supreme Lands in San Francisco, Amid Clash of Counterculture and Capitalism
The billion-dollar streetwear label, which has thus far managed its own tension between counterculture roots and private equity-fueled growth, will need to appeal to both the cred-conscious local skater community and the city’s wealthy ‘tech bros’ to succeed.
Traditional PR Doesn’t Work Anymore. Here’s What Does.
Designer credits and profiles in glossy magazines don’t move the needle like they once did. Here’s what small and mid-sized brands are doing to build awareness.
Traditional PR Doesn’t Work Anymore. Here’s What Does.
Designer credits and profiles in glossy magazines don’t move the needle like they once did. Here’s what small and mid-sized brands are doing to build awareness.
The Most Important Metric in Retail
Retail’s most important metric is something most retailers aren’t even paying attention to.
The Most Important Metric in Retail
Retail’s most important metric is something most retailers aren’t even paying attention to.
Streetwear's Big Opportunity: Women
As streetwear continues to expand in fast-fashion and luxury markets alike, how can it increase its appeal to female consumers?
Streetwear's Big Opportunity: Women
As streetwear continues to expand in fast-fashion and luxury markets alike, how can it increase its appeal to female consumers?