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Resale Sites Try a New Strategy: Sell Less Stuff
After competing for decades to offer the widest possible selection, secondhand retailers like ThredUp, eBay, StockX and Rebag are now trying to gain an edge by offering a more curated experience, with the help of AI and celebrities.

Resale Sites Try a New Strategy: Sell Less Stuff
After competing for decades to offer the widest possible selection, secondhand retailers like ThredUp, eBay, StockX and Rebag are now trying to gain an edge by offering a more curated experience, with the help of AI and celebrities.

Nike and StockX Bury the Beef
Nike and StockX’s years-long legal battle has finally come to a close.

Nike and StockX Bury the Beef
Nike and StockX’s years-long legal battle has finally come to a close.

StockX CEO Scott Cutler to Step Down
He’ll be replaced in January by co-founder, president and current COO Greg Schwartz, BoF has learned. The leadership change occurs amid turbulent market conditions in sneaker resale.

StockX CEO Scott Cutler to Step Down
He’ll be replaced in January by co-founder, president and current COO Greg Schwartz, BoF has learned. The leadership change occurs amid turbulent market conditions in sneaker resale.

The Sneaker Resale Market Is Broken
Oversupply of once-hyped sneakers like Jordans has caused resale prices to plummet, pushing smaller platforms out of the market and sending the bigger players scrambling to adapt.

The Sneaker Resale Market Is Broken
Oversupply of once-hyped sneakers like Jordans has caused resale prices to plummet, pushing smaller platforms out of the market and sending the bigger players scrambling to adapt.

AI Takes on the Fashion Industry’s Counterfeit Problem
LVMH’s Patou has begun rolling out a new AI-powered authentication system with its technology partner Ordre, adding a new dimension in fashion’s effort to fight fakes using AI’s ability to spot patterns indiscernible to humans.

AI Takes on the Fashion Industry’s Counterfeit Problem
LVMH’s Patou has begun rolling out a new AI-powered authentication system with its technology partner Ordre, adding a new dimension in fashion’s effort to fight fakes using AI’s ability to spot patterns indiscernible to humans.

What to Expect at BoF’s Upcoming Technology Summit
On March 22 in New York, BoF will host a summit on AI, web3 and the inflection point in technology featuring speakers from Gucci, StockX, Levi’s, Ambush and more.

What to Expect at BoF’s Upcoming Technology Summit
On March 22 in New York, BoF will host a summit on AI, web3 and the inflection point in technology featuring speakers from Gucci, StockX, Levi’s, Ambush and more.

In Web3’s Wild West, Offence or Defence?
This week, Nike escalated its legal battle with StockX over digital IP, but as brand managers gear up for the next phase of the internet, the best defence is likely to be a strong offence.

In Web3’s Wild West, Offence or Defence?
This week, Nike escalated its legal battle with StockX over digital IP, but as brand managers gear up for the next phase of the internet, the best defence is likely to be a strong offence.

Coachella and the Business of Festival Fashion Is Back
Big music festivals produce a torrent of content for social media, but the fashion is equally as important, as what influencers wear to Coachella can quickly become a big seller in stores worldwide.

Coachella and the Business of Festival Fashion Is Back
Big music festivals produce a torrent of content for social media, but the fashion is equally as important, as what influencers wear to Coachella can quickly become a big seller in stores worldwide.

Vestiaire Collective Is Buying Resale Platform Tradesy
With the acquisition, Vestiaire Collective and Tradesy will merge their teams and share company tools like technology in the luxury authentication space.

Vestiaire Collective Is Buying Resale Platform Tradesy
With the acquisition, Vestiaire Collective and Tradesy will merge their teams and share company tools like technology in the luxury authentication space.

The TikTok Thrifters Opening Physical Stores
Sellers are capitalising on the boom of ‘90s and early ‘00s vintage.

The TikTok Thrifters Opening Physical Stores
Sellers are capitalising on the boom of ‘90s and early ‘00s vintage.