Stella McCartney

Internet Slang Can Help Brands Boost the Bottom Line
To sharpen their social listening tools, write more authentic marketing copy and optimise SEO, brands need to stay abreast of trending online keywords popular among young Chinese shoppers.

Internet Slang Can Help Brands Boost the Bottom Line
To sharpen their social listening tools, write more authentic marketing copy and optimise SEO, brands need to stay abreast of trending online keywords popular among young Chinese shoppers.

The Adaptive Fashion Opportunity
Adaptive clothing is a $350 billion opportunity the fashion industry has largely ignored — until now.

The Adaptive Fashion Opportunity
Adaptive clothing is a $350 billion opportunity the fashion industry has largely ignored — until now.

Weddings Are Changing. Can Designers Keep Up?
As the traditional bridal industry loses touch with Millennials, newcomers are reaping the rewards.

Weddings Are Changing. Can Designers Keep Up?
As the traditional bridal industry loses touch with Millennials, newcomers are reaping the rewards.

Sustainability Finally Takes Centre Stage in Shanghai
Shan Future Forum is driving the sustainability agenda in Shanghai alongside initiatives from Stella McCartney, Kering and Prada. But will China’s big industry players follow suit and take meaningful action in luxury’s biggest market?

Sustainability Finally Takes Centre Stage in Shanghai
Shan Future Forum is driving the sustainability agenda in Shanghai alongside initiatives from Stella McCartney, Kering and Prada. But will China’s big industry players follow suit and take meaningful action in luxury’s biggest market?

How to Make Activewear Without Killing the Planet
As demand for activewear booms, so do customer expectations for sustainability. How easy is it for the category to become sustainable? And what compromises do brands have to make?

How to Make Activewear Without Killing the Planet
As demand for activewear booms, so do customer expectations for sustainability. How easy is it for the category to become sustainable? And what compromises do brands have to make?

The Business of Saving Barneys
Reviving the upscale department store chain will take more than a Kith-like remake.

The Business of Saving Barneys
Reviving the upscale department store chain will take more than a Kith-like remake.

Bicester Village Plans New York Presence
Value Retail is planning a Bicester Village outlet in the New York metropolitan area, Chairman Scott Malkin tells BoF.

Bicester Village Plans New York Presence
Value Retail is planning a Bicester Village outlet in the New York metropolitan area, Chairman Scott Malkin tells BoF.

Power Moves | Stella McCartney Announces CEO, Target Appoints CFO
This week, Stella McCartney taps Moschino’s former general manager for CEO, while Target promotes a company veteran to CFO amid the departure of its chief merchant.

Power Moves | Stella McCartney Announces CEO, Target Appoints CFO
This week, Stella McCartney taps Moschino’s former general manager for CEO, while Target promotes a company veteran to CFO amid the departure of its chief merchant.

Introducing the Latest Speakers for VOICES 2019
Julie Wainwright, Patrick Starrr, Liya Kebede and Dan Widmaier are the latest names to join an exciting and inspirational group of speakers at BoF's Annual Gathering for Big Thinkers to be held in Oxfordshire, UK in November.

Introducing the Latest Speakers for VOICES 2019
Julie Wainwright, Patrick Starrr, Liya Kebede and Dan Widmaier are the latest names to join an exciting and inspirational group of speakers at BoF's Annual Gathering for Big Thinkers to be held in Oxfordshire, UK in November.

Burberry Partners with The RealReal to Tap Fast-Growing Resale Market
The luxury British brand will offer consignors of its items a personal shopping experience, enticing them back into its stores.

Burberry Partners with The RealReal to Tap Fast-Growing Resale Market
The luxury British brand will offer consignors of its items a personal shopping experience, enticing them back into its stores.