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Stella McCartney

Stella McCartney
Global Markets

Op-Ed | Under Cloud of War, Kyiv’s Fashion Scene Expands

Although the conflict is still simmering in Ukraine and tensions with Moscow are on the rise, the fashion market is showing surprising signs of dynamism in Ukraine’s capital.

Global Markets

Op-Ed | Under Cloud of War, Kyiv’s Fashion Scene Expands

Although the conflict is still simmering in Ukraine and tensions with Moscow are on the rise, the fashion market is showing surprising signs of dynamism in Ukraine’s capital.


Global Markets

Inside the Economics of Your Underwear

Underwear is a $110 billion market. Which companies are most successfully getting into our bras and briefs?

Global Markets

Inside the Economics of Your Underwear

Underwear is a $110 billion market. Which companies are most successfully getting into our bras and briefs?


News & Analysis

Op-Ed | Real Fur Is Out of Fashion

There is no kind way to obtain fur and more people should be aware of the horrors that animals endure for fashion, argues Elisa Allen of PETA.

News & Analysis

Op-Ed | Real Fur Is Out of Fashion

There is no kind way to obtain fur and more people should be aware of the horrors that animals endure for fashion, argues Elisa Allen of PETA.


News & Analysis

Inside the Growing Global Fur Industry

From auctions to activists, BoF goes inside the $40 billion fur industry’s relationship with fashion.

News & Analysis

Inside the Growing Global Fur Industry

From auctions to activists, BoF goes inside the $40 billion fur industry’s relationship with fashion.


News & Analysis

Gwyneth Paltrow’s Contextual Commerce Play

Actress-turned-lifestyle guru Gwyneth Paltrow talks to BoF about her strategy for Goop.

News & Analysis

Gwyneth Paltrow’s Contextual Commerce Play

Actress-turned-lifestyle guru Gwyneth Paltrow talks to BoF about her strategy for Goop.


Marketing

Why Can't New York Fashion Week Find Another Automotive Sponsor?

September’s New York Fashion Week will be the first in seven years to run without an automotive sponsor in its name.

Marketing

Why Can't New York Fashion Week Find Another Automotive Sponsor?

September’s New York Fashion Week will be the first in seven years to run without an automotive sponsor in its name.


News & Analysis

H&M Teams With French Brand Balmain for Fall Designer Collection

H&M, Europe’s second-largest clothing retailer, is teaming up with French fashion label Balmain in its latest designer collaboration.

News & Analysis

H&M Teams With French Brand Balmain for Fall Designer Collection

H&M, Europe’s second-largest clothing retailer, is teaming up with French fashion label Balmain in its latest designer collaboration.


Marketing

When Heritage Brands Become Accidental Fashion Labels

Over the past decade, heritage brands like Red Wing, Hunter and Barbour have become trendy without trying. But how do companies like these maintain momentum without alienating their core customers or losing their new ones?

Marketing

When Heritage Brands Become Accidental Fashion Labels

Over the past decade, heritage brands like Red Wing, Hunter and Barbour have become trendy without trying. But how do companies like these maintain momentum without alienating their core customers or losing their new ones?


Global Markets

Op-Ed | Stop Waiting for the Perfect Moment to Invest in Africa

Some international fashion players are dithering for too long or taking a half-hearted approach to African markets, says Omoyemi Akerele, founder of Lagos Fashion and Design Week.

Global Markets

Op-Ed | Stop Waiting for the Perfect Moment to Invest in Africa

Some international fashion players are dithering for too long or taking a half-hearted approach to African markets, says Omoyemi Akerele, founder of Lagos Fashion and Design Week.


Global Markets

Op-Ed | Elevate African Luxury Through Sustainability

High-end fashion from Africa can gain a competitive advantage by continuing to enhance its sustainability credentials, says Helen Jennings.

Global Markets

Op-Ed | Elevate African Luxury Through Sustainability

High-end fashion from Africa can gain a competitive advantage by continuing to enhance its sustainability credentials, says Helen Jennings.