Stella McCartney

Circularity: Sustainable Fashion’s Holy Grail or Greenwashing?
For many fashion brands, circularity begins and ends with marketing campaigns or capsule collections featuring recycled materials, an approach some activists liken to greenwashing.

Circularity: Sustainable Fashion’s Holy Grail or Greenwashing?
For many fashion brands, circularity begins and ends with marketing campaigns or capsule collections featuring recycled materials, an approach some activists liken to greenwashing.

Fashion Got Woke. But at What Cost?
Apparel brands increasingly inject activism into their marketing campaigns, in a high-risk, high-reward strategy.

Fashion Got Woke. But at What Cost?
Apparel brands increasingly inject activism into their marketing campaigns, in a high-risk, high-reward strategy.

The Gucci-Gap Divide: How Luxury Is Winning the Race for Millennial Spend
Luxury labels like Gucci and Balenciaga — whose $1,300 'T-Shirt Shirt' spawned countless memes this week — are pulling away from the pack. When was the last time a Gap t-shirt generated that kind of traction on Instagram?

The Gucci-Gap Divide: How Luxury Is Winning the Race for Millennial Spend
Luxury labels like Gucci and Balenciaga — whose $1,300 'T-Shirt Shirt' spawned countless memes this week — are pulling away from the pack. When was the last time a Gap t-shirt generated that kind of traction on Instagram?

British Vogue Names Sinéad Burke and Stella McCartney Among Top Influential Women
The fashion publication's inaugural "The Vogue 25" also highlighted Adwoa Aboah, Edie Campbell and Meghan Markle.

British Vogue Names Sinéad Burke and Stella McCartney Among Top Influential Women
The fashion publication's inaugural "The Vogue 25" also highlighted Adwoa Aboah, Edie Campbell and Meghan Markle.

Meghan Markle Weds in Givenchy by Clare Waight Keller
The American actress wore a Givenchy gown, designed by artistic director Clare Waight Keller, as she wed Prince Harry.

Meghan Markle Weds in Givenchy by Clare Waight Keller
The American actress wore a Givenchy gown, designed by artistic director Clare Waight Keller, as she wed Prince Harry.

Can Walmart Crack Fashion?
Walmart is trying to position itself as a destination for fashion, as it attempts to attract more affluent customers and build an e-commerce presence that can compete with Amazon.

Can Walmart Crack Fashion?
Walmart is trying to position itself as a destination for fashion, as it attempts to attract more affluent customers and build an e-commerce presence that can compete with Amazon.

Alibaba Snaps Up Stake in Ordre
Ordre, a digital platform for wholesaling fashion, has attracted investment from China’s largest e-commerce platform, which plans to put some of the start-up’s technology to use to sell directly to consumers.

Alibaba Snaps Up Stake in Ordre
Ordre, a digital platform for wholesaling fashion, has attracted investment from China’s largest e-commerce platform, which plans to put some of the start-up’s technology to use to sell directly to consumers.

H&M, Gap and Stella McCartney Join Forces for Sustainable Fashion
Major global brands have signed up to the 'Make Fashion Circular' initiative, which aims to eliminate waste and pollution and ensure materials are reused.

H&M, Gap and Stella McCartney Join Forces for Sustainable Fashion
Major global brands have signed up to the 'Make Fashion Circular' initiative, which aims to eliminate waste and pollution and ensure materials are reused.

At the Met Ball, Holier Than Thou
For followers of fashion, the Met Ball is akin to a religious experience, so this year's Catholic theme was gloriously apropos. Marshall Heyman goes inside the Party of the Year.

At the Met Ball, Holier Than Thou
For followers of fashion, the Met Ball is akin to a religious experience, so this year's Catholic theme was gloriously apropos. Marshall Heyman goes inside the Party of the Year.

The Top 10 M&A Targets in Activewear
Emerging activewear brands are on the rise as consumers look beyond ubiquitous sportswear giants. BoF identifies the top acquisition targets in the space.

The Top 10 M&A Targets in Activewear
Emerging activewear brands are on the rise as consumers look beyond ubiquitous sportswear giants. BoF identifies the top acquisition targets in the space.