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How Big Can an ‘Indie’ Brand Get?
In Full Coverage, Priya Rao reports on two of the industry’s favourite young brands: Starface and Fara Homidi.
How Big Can an ‘Indie’ Brand Get?
In Full Coverage, Priya Rao reports on two of the industry’s favourite young brands: Starface and Fara Homidi.
How to Sell Fragrance Like a Fashion Accessory
The latest launch from Sidia, a perfume campaign fronted by the model Erin Wasson, reflects a new positioning for fine fragrance as fashion’s favourite beauty accessory.
How to Sell Fragrance Like a Fashion Accessory
The latest launch from Sidia, a perfume campaign fronted by the model Erin Wasson, reflects a new positioning for fine fragrance as fashion’s favourite beauty accessory.
Exclusive: Gap Taps Beauty Label Summer Fridays for Collaboration
For the first time, the retailer is partnering with a beauty brand for an apparel collaboration, as it prepares to launch fragrance next year.
Exclusive: Gap Taps Beauty Label Summer Fridays for Collaboration
For the first time, the retailer is partnering with a beauty brand for an apparel collaboration, as it prepares to launch fragrance next year.
Can Gen Z Beauty Brands Grow Up? | The Debrief
As Gen Z ages out of stickers and jelly textures, the bar for results is rising. BoF’s Daniela Morosini explains how youth-first brands can earn cross-generational credibility without losing their core.
Can Gen Z Beauty Brands Grow Up? | The Debrief
As Gen Z ages out of stickers and jelly textures, the bar for results is rising. BoF’s Daniela Morosini explains how youth-first brands can earn cross-generational credibility without losing their core.
A Star Was Born. Can It Happen Again?
Starface co-founder Julie Schott knew her latest product — and, hopefully, the brand’s next hero — was a hit when she heard they were getting shoplifted from drugstores.
A Star Was Born. Can It Happen Again?
Starface co-founder Julie Schott knew her latest product — and, hopefully, the brand’s next hero — was a hit when she heard they were getting shoplifted from drugstores.
The Gen-Z Whisperer: How Julie Schott Made Acne a Laughing Matter
Enticing young consumers is a puzzle for beauty marketers, but the 35-year-old founder of Starface and other brands speaks their language.
The Gen-Z Whisperer: How Julie Schott Made Acne a Laughing Matter
Enticing young consumers is a puzzle for beauty marketers, but the 35-year-old founder of Starface and other brands speaks their language.
The Business of Beauty Haul of Fame: A Delia’s Catalogue for Beauty?
A Gen Alpha beauty disruptor is coming.
The Business of Beauty Haul of Fame: A Delia’s Catalogue for Beauty?
A Gen Alpha beauty disruptor is coming.
The Business of Beauty Haul of Fame: The Smell of Success
Scenting ultra-exclusive events is beauty’s next big branding opportunity.
The Business of Beauty Haul of Fame: The Smell of Success
Scenting ultra-exclusive events is beauty’s next big branding opportunity.
How to Build a Beauty Brand That Lasts for Generations
To build a business that lasts, brands must appeal to more than their original core demographic. Behemoths like Nike and Apple have done so — but makeup, skin care and hair lines have had less luck.
How to Build a Beauty Brand That Lasts for Generations
To build a business that lasts, brands must appeal to more than their original core demographic. Behemoths like Nike and Apple have done so — but makeup, skin care and hair lines have had less luck.
Can Refillable Beauty Go Mainstream?
Chanel, Dries Van Noten and Target are debuting beauty products that are meant to be replenished, in a sign that the concept may be starting to catch on.
Can Refillable Beauty Go Mainstream?
Chanel, Dries Van Noten and Target are debuting beauty products that are meant to be replenished, in a sign that the concept may be starting to catch on.