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How Brands Keep Customers Loyal in a Polarised World
With many labels investing in the concept of 'community', and consumers becoming more sceptical of the brands they buy from, companies are pushing local events and initiatives that reinforce their values to maintain a grip on die-hard fans.
How Brands Keep Customers Loyal in a Polarised World
With many labels investing in the concept of 'community', and consumers becoming more sceptical of the brands they buy from, companies are pushing local events and initiatives that reinforce their values to maintain a grip on die-hard fans.
Why This Black-Owned Beauty Brand Doesn’t Need Sephora
Supa Cent, founder of The Crayon Case, has grown the company into a multimillion-dollar business that’s spawned numerous copycats – without the help of investors or retailers
Why This Black-Owned Beauty Brand Doesn’t Need Sephora
Supa Cent, founder of The Crayon Case, has grown the company into a multimillion-dollar business that’s spawned numerous copycats – without the help of investors or retailers
Signs of Life at Lanvin
Chief Executive Jean-Philippe Hecquet and Creative Director Bruno Sialelli update BoF exclusively on their turnaround efforts, with new metrics that reveal a return to growth.
Signs of Life at Lanvin
Chief Executive Jean-Philippe Hecquet and Creative Director Bruno Sialelli update BoF exclusively on their turnaround efforts, with new metrics that reveal a return to growth.
This Decade in China: Part Two
BoF reflects on the past decade, examining the trends that shaped China’s fashion, beauty, luxury and retail landscape, from the fall of foreign fast fashion brands, to Hong Kong’s pro-democracy protests.
This Decade in China: Part Two
BoF reflects on the past decade, examining the trends that shaped China’s fashion, beauty, luxury and retail landscape, from the fall of foreign fast fashion brands, to Hong Kong’s pro-democracy protests.
Announcing the Latest Speakers for VOICES 2019
Juergen Teller, Carole Cadwalladr and Alok V Menon are the latest names to join an exciting and inspirational group of speakers at BoF's Annual Gathering for Big Thinkers to be held in Oxfordshire, UK later this month.
Announcing the Latest Speakers for VOICES 2019
Juergen Teller, Carole Cadwalladr and Alok V Menon are the latest names to join an exciting and inspirational group of speakers at BoF's Annual Gathering for Big Thinkers to be held in Oxfordshire, UK later this month.
Nowhere Men at Junya Watanabe
The clothes had an airiness, a freshness and an uncontrived nonchalance that he infused with a yearning for freedom.
Nowhere Men at Junya Watanabe
The clothes had an airiness, a freshness and an uncontrived nonchalance that he infused with a yearning for freedom.
Chinese Investment Takes a New Turn
Menswear and sportswear brands are investing money abroad, but there's no short cut to building premium brands.
Chinese Investment Takes a New Turn
Menswear and sportswear brands are investing money abroad, but there's no short cut to building premium brands.
Report: Lanvin's Chinese Owner Seeks Investors for Fashion Unit
Fosun Fashion Group, whose portfolio includes the French luxury brand, is looking to raise more than $100 million.
Report: Lanvin's Chinese Owner Seeks Investors for Fashion Unit
Fosun Fashion Group, whose portfolio includes the French luxury brand, is looking to raise more than $100 million.
Chinese Investors Woo European Brands. It’s Complicated.
Chinese backers have snapped up distressed European fashion labels hoping to tap the country’s millions of heritage-hungry millennials. But things haven’t always gone to plan.
Chinese Investors Woo European Brands. It’s Complicated.
Chinese backers have snapped up distressed European fashion labels hoping to tap the country’s millions of heritage-hungry millennials. But things haven’t always gone to plan.
5G Will Give Some Retailers an Edge. Others Will Fall Behind.
Retailers using the latest 5G technology in markets like China will be poised to benefit from new efficiencies and pioneer new experiences. Read China Decoded to make sense of the market.
5G Will Give Some Retailers an Edge. Others Will Fall Behind.
Retailers using the latest 5G technology in markets like China will be poised to benefit from new efficiencies and pioneer new experiences. Read China Decoded to make sense of the market.