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SSENSE

SSENSE
Firas Atallah
Firas Atallah

CFO & Co-Founder

Bassel Atallah
Bassel Atallah

COO & Co-Founder

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Established in 2003 and headquartered in the vibrant city of Montreal, SSENSE is a pioneering international fashion platform known for its exclusive original content and a curated selection of over 400 designer collections for men and women. Advocating a radically new point of view on luxury, SSENSE is forging a path towards a new establishment where the intersection of culture, content, and commerce is challenged and celebrated.

— Written by BoF Staff

Company Snapshot

TYPEPrivate
ESTABLISHED2003
HEADQUARTERSCanada
EMPLOYEES501 - 1,000
Latest News & Analysis
Retail

Ssense Founders Win Bid to Retain Ownership

The company announced on Sunday that the Atallah family will remain owners of the Montreal-based luxury e-tailer, in partnership with a Canadian multi-family office, in a transaction pending regulatory approval.

Retail

Ssense Founders Win Bid to Retain Ownership

The company announced on Sunday that the Atallah family will remain owners of the Montreal-based luxury e-tailer, in partnership with a Canadian multi-family office, in a transaction pending regulatory approval.


Retail

Can the Multibrand Fiasco Be Salvaged in 2026?

Matches is plotting yet another reboot, Ssense has a restructuring lifeline and an interest payment looms for Saks. Together, they signal an industry in crisis, but hope springs eternal.

Retail

Can the Multibrand Fiasco Be Salvaged in 2026?

Matches is plotting yet another reboot, Ssense has a restructuring lifeline and an interest payment looms for Saks. Together, they signal an industry in crisis, but hope springs eternal.


Retail

Inside Luxury Retailers’ Bare-Knuckle Fight to Win the Holidays

With market leader Saks struggling and Ssense in bankruptcy, competitors from Bloomingdale’s to Mytheresa to FWRD see a rare opportunity to grab market share. They are openly courting top customers, vendors and even the employees of their struggling competitors.

Retail

Inside Luxury Retailers’ Bare-Knuckle Fight to Win the Holidays

With market leader Saks struggling and Ssense in bankruptcy, competitors from Bloomingdale’s to Mytheresa to FWRD see a rare opportunity to grab market share. They are openly courting top customers, vendors and even the employees of their struggling competitors.


Retail

Ssense Founders Join Sale Process for Troubled Retailer

Rami Atallah, chief executive of the embattled e-tailer, told employees on Sep. 17 that the company is set to be sold in early October, and announced a new round of layoffs.

Retail

Ssense Founders Join Sale Process for Troubled Retailer

Rami Atallah, chief executive of the embattled e-tailer, told employees on Sep. 17 that the company is set to be sold in early October, and announced a new round of layoffs.


Retail

Ssense Secures Approval to Continue Operating Independently

A court ruling on Friday has given the Canadian retailer a lifeline to proceed with a restructuring process, instead of being forced to sell its company to pay off debts.

Retail

Ssense Secures Approval to Continue Operating Independently

A court ruling on Friday has given the Canadian retailer a lifeline to proceed with a restructuring process, instead of being forced to sell its company to pay off debts.


Retail

The Great Fashion Reset | The Future of Multi-Brand Retail

As major luxury retailers from Saks to Ssense struggle, independent boutiques are making a comeback.

Retail

The Great Fashion Reset | The Future of Multi-Brand Retail

As major luxury retailers from Saks to Ssense struggle, independent boutiques are making a comeback.


Retail

What Went Wrong at Ssense | The Debrief

Montréal-based Ssense is entering bankruptcy protection to head off a sale by lenders. The Debrief looks at how tariffs, “always-on” discounting and other problems toppled the indie darling of online luxury, and what a reset might look like.

Retail

What Went Wrong at Ssense | The Debrief

Montréal-based Ssense is entering bankruptcy protection to head off a sale by lenders. The Debrief looks at how tariffs, “always-on” discounting and other problems toppled the indie darling of online luxury, and what a reset might look like.


Luxury

Ssense Lenders Seek Fast Sale of Struggling Fashion Retailer

The e-tailer’s mix of commerce and culture attracted private investment in 2021 that valued the company at more than 5 billion Canadian dollars. Now, the enterprise is threatened by debt and mistrust.

Luxury

Ssense Lenders Seek Fast Sale of Struggling Fashion Retailer

The e-tailer’s mix of commerce and culture attracted private investment in 2021 that valued the company at more than 5 billion Canadian dollars. Now, the enterprise is threatened by debt and mistrust.


Retail

Ssense: What Went Wrong

Tariffs were the immediate cause of the Montréal-based company’s decision to file for bankruptcy protection. But insiders tell BoF that the downfall was a long time coming as the online retailer’s formula for appealing to Gen-Z shoppers with indie fashion brands and constant markdowns lost its edge.

Retail

Ssense: What Went Wrong

Tariffs were the immediate cause of the Montréal-based company’s decision to file for bankruptcy protection. But insiders tell BoF that the downfall was a long time coming as the online retailer’s formula for appealing to Gen-Z shoppers with indie fashion brands and constant markdowns lost its edge.


Luxury

Ssense to File for Bankruptcy Protection After Creditors Push for Sale

BoF has learned that the Montreal-based e-commerce retailer told employees it is filing for the Canadian equivalent of bankruptcy protection to ward off a forced sale by lenders.

Luxury

Ssense to File for Bankruptcy Protection After Creditors Push for Sale

BoF has learned that the Montreal-based e-commerce retailer told employees it is filing for the Canadian equivalent of bankruptcy protection to ward off a forced sale by lenders.