SPANX
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Squeezed by Rivals, Spanx Taps Ashley Graham to Embrace Celebrity Marketing
Ashley Graham will serve as the new face of the 22-year-old incumbent shapewear brand in an effort to maintain market share that challengers like Skims are seizing for themselves.
Squeezed by Rivals, Spanx Taps Ashley Graham to Embrace Celebrity Marketing
Ashley Graham will serve as the new face of the 22-year-old incumbent shapewear brand in an effort to maintain market share that challengers like Skims are seizing for themselves.
Fashion's Multi-Billion Dollar Shapewear War
New brands are capitalising on the rise of body-positive narratives with size- and colour-inclusive shapewear. What does this mean for their waist-cinching predecessors?
Fashion's Multi-Billion Dollar Shapewear War
New brands are capitalising on the rise of body-positive narratives with size- and colour-inclusive shapewear. What does this mean for their waist-cinching predecessors?
Announcing Spanx, John Richmond, Dai and Amishi London
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Announcing Spanx, John Richmond, Dai and Amishi London
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Op-Ed | To Build Successful Businesses, Start Solving Problems
Like their counterparts in Silicon Valley, fashion entrepreneurs should begin by identifying real problems. Not enough dresses and handbags to choose from isn’t one of them, argues Ari Bloom.
Op-Ed | To Build Successful Businesses, Start Solving Problems
Like their counterparts in Silicon Valley, fashion entrepreneurs should begin by identifying real problems. Not enough dresses and handbags to choose from isn’t one of them, argues Ari Bloom.
Power Moves | Tory Burch Hires Co-CEO, Brown Exits Carolina Herrera, Adidas Poaches Nike Designers
LONDON, United Kingdom – BoF compiles the most important professional moves of the week.
Power Moves | Tory Burch Hires Co-CEO, Brown Exits Carolina Herrera, Adidas Poaches Nike Designers
LONDON, United Kingdom – BoF compiles the most important professional moves of the week.
Power Moves | Simon Whitehouse Named CEO of JW Anderson, Brashear Exits Hugo Boss, Vince Taps Ratabesi
BoF compiles the most important professional moves of the week.
Power Moves | Simon Whitehouse Named CEO of JW Anderson, Brashear Exits Hugo Boss, Vince Taps Ratabesi
BoF compiles the most important professional moves of the week.