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Bringing K-Beauty to Black and Brown Skin
As K-beauty’s global fanbase becomes more diverse, newcomer K+Brown is hoping to invite more customers into the fold with products designed for darker skin tones. It enters a dynamic, yet complex, category.
Bringing K-Beauty to Black and Brown Skin
As K-beauty’s global fanbase becomes more diverse, newcomer K+Brown is hoping to invite more customers into the fold with products designed for darker skin tones. It enters a dynamic, yet complex, category.
How Gift Sets Became Big Beauty Business
Gift sets have transitioned from being a stocking stuffer at a more affordable price to a luxury offering driving this holiday season’s sales.
How Gift Sets Became Big Beauty Business
Gift sets have transitioned from being a stocking stuffer at a more affordable price to a luxury offering driving this holiday season’s sales.
Black Friday Beauty Goes Beyond the Discount
This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.
Black Friday Beauty Goes Beyond the Discount
This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.
How Beauty Retailers Can Use Amazon to Their Advantage
Many premium beauty brands now view the e-commerce giant as a core part of their distribution strategy, and few holdouts remain. Retailers like Sephora and Space NK can use brands’ presence on Amazon to translate to higher sales and better forecasting — if they read the tea leaves right.
How Beauty Retailers Can Use Amazon to Their Advantage
Many premium beauty brands now view the e-commerce giant as a core part of their distribution strategy, and few holdouts remain. Retailers like Sephora and Space NK can use brands’ presence on Amazon to translate to higher sales and better forecasting — if they read the tea leaves right.
Why Ulta Beauty Bought Space NK
The US retailer’s surprise buyout of the London-based upmarket chain is in line with its recent business overall, which puts global expansion at the core of future growth.
Why Ulta Beauty Bought Space NK
The US retailer’s surprise buyout of the London-based upmarket chain is in line with its recent business overall, which puts global expansion at the core of future growth.
Announcing Kosas and Jaded London to BoF Careers
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Announcing Kosas and Jaded London to BoF Careers
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
The Beauty Slowdown Has Come for Indie Retailers
Credo Beauty, Goop, and Thirteen Lune are among the smaller, independent beauty retailers responding to US market headwinds.
The Beauty Slowdown Has Come for Indie Retailers
Credo Beauty, Goop, and Thirteen Lune are among the smaller, independent beauty retailers responding to US market headwinds.
Your Guide to a Very Busy Week in Beauty
Puig and Space NK are cashing in on their ability to tap the growth of hot new products, while L’Occitane, Olaplex and The Estée Lauder Companies are discovering how quickly the shine can come off even the biggest brands.
Your Guide to a Very Busy Week in Beauty
Puig and Space NK are cashing in on their ability to tap the growth of hot new products, while L’Occitane, Olaplex and The Estée Lauder Companies are discovering how quickly the shine can come off even the biggest brands.
Why Shopping for Beauty Is So Different in the UK
The British beauty market is booming, but a highly fragmented retail network presents unique challenges. Here’s what brands should consider when selecting a partner.
Why Shopping for Beauty Is So Different in the UK
The British beauty market is booming, but a highly fragmented retail network presents unique challenges. Here’s what brands should consider when selecting a partner.
The Next Beauty Destination? The Grocery Aisle
With no end in sight to the pandemic, beauty labels may need to rethink their distribution strategies. Grocery stores may be the next frontier.
The Next Beauty Destination? The Grocery Aisle
With no end in sight to the pandemic, beauty labels may need to rethink their distribution strategies. Grocery stores may be the next frontier.