Sol de Janeiro
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How To Launch Skincare That Sticks
Consumers of face masks are seeking more convenient formats and clinical grade efficiency — prompting a maturation of sorts for the stalwart skincare subcategory.
How To Launch Skincare That Sticks
Consumers of face masks are seeking more convenient formats and clinical grade efficiency — prompting a maturation of sorts for the stalwart skincare subcategory.
Inside MCo Beauty’s $600 Million Dupe Business
The Australian makeup label has become the number one beauty brand in its native country, and is growing abroad, thanks to the popularity of its lower-priced alternatives to products from Estée Lauder, Dior and more.
Inside MCo Beauty’s $600 Million Dupe Business
The Australian makeup label has become the number one beauty brand in its native country, and is growing abroad, thanks to the popularity of its lower-priced alternatives to products from Estée Lauder, Dior and more.
How Layering Transformed the Fragrance Market
From Chanel to Kayali, beauty brands at every price point are eschewing ‘signature scent’ marketing in favour of creating a wardrobe of perfume options.
How Layering Transformed the Fragrance Market
From Chanel to Kayali, beauty brands at every price point are eschewing ‘signature scent’ marketing in favour of creating a wardrobe of perfume options.
Glossier Needs More Than ‘You’ to Grow
The 11 year-old beauty brand has seen success with its fragrance franchise — which adds a new scent, Fleur, this month — but is focused on building multiple categories to broaden its appeal.
Glossier Needs More Than ‘You’ to Grow
The 11 year-old beauty brand has seen success with its fragrance franchise — which adds a new scent, Fleur, this month — but is focused on building multiple categories to broaden its appeal.
The Top Beauty Trends to Watch in 2025
From fragrance layering to men’s styling products, trends on the rise in the new year hinge on the future of the social media landscape.
The Top Beauty Trends to Watch in 2025
From fragrance layering to men’s styling products, trends on the rise in the new year hinge on the future of the social media landscape.
Tweens Obsessed With Skin Care Drive Brands to Say: Don’t Buy Our Stuff
The online pushback from parents has led to some of the world’s biggest beauty companies responding with a kind of anti-marketing.
Tweens Obsessed With Skin Care Drive Brands to Say: Don’t Buy Our Stuff
The online pushback from parents has led to some of the world’s biggest beauty companies responding with a kind of anti-marketing.
Bum Bum Cream, Bikini Pics and Body Spray: What’s Behind the Sol de Janeiro Hype
From body cream to fragrance, L’Occitane’s crown jewel has lured TikTokers, tweens and shareholders alike. Now, at the height of its popularity, the latter thinks the buzzy beauty brand deserves its own public listing.
Bum Bum Cream, Bikini Pics and Body Spray: What’s Behind the Sol de Janeiro Hype
From body cream to fragrance, L’Occitane’s crown jewel has lured TikTokers, tweens and shareholders alike. Now, at the height of its popularity, the latter thinks the buzzy beauty brand deserves its own public listing.
When Sol de Janeiro Rules Supreme, Is There Room for The Body Shop?
The beauty label has fallen under administration with plans to cut staff and stores. How did the ultimate purveyor of uber-perfumed creams and fragrances and purpose-driven brand messages, which seem so relevant now, fall so far?
When Sol de Janeiro Rules Supreme, Is There Room for The Body Shop?
The beauty label has fallen under administration with plans to cut staff and stores. How did the ultimate purveyor of uber-perfumed creams and fragrances and purpose-driven brand messages, which seem so relevant now, fall so far?
Sol de Janeiro Bets On Barbie
The Brazilian-inspired body-care brand taps the “Euphoria” actress to grow its fragrance-loving Gen-Z audience.
Sol de Janeiro Bets On Barbie
The Brazilian-inspired body-care brand taps the “Euphoria” actress to grow its fragrance-loving Gen-Z audience.