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How a Hero Product Is Born
Beauty brands are searching for the next blockbuster K-beauty product. Here’s why one contender — cushion foundation compacts — may be headed to a Sephora near you.
How a Hero Product Is Born
Beauty brands are searching for the next blockbuster K-beauty product. Here’s why one contender — cushion foundation compacts — may be headed to a Sephora near you.
Announcing Hodinkee, Soko and Finda
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Announcing Hodinkee, Soko and Finda
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
The Golden Age of Instagram Marketing Is Over
Frustrated by the rising costs of ads and declining reach, some fashion brands are re-allocating their marketing budgets.
The Golden Age of Instagram Marketing Is Over
Frustrated by the rising costs of ads and declining reach, some fashion brands are re-allocating their marketing budgets.
Korean Beauty Has Hit the Mainstream. Now What?
Gel creams and sheet masks were once unknown to US consumers but are now fixtures at Sephora and CVS. As new competitors pile into this fast-growing market, K-beauty’s original boosters are finding new ways to maintain their edge.
Korean Beauty Has Hit the Mainstream. Now What?
Gel creams and sheet masks were once unknown to US consumers but are now fixtures at Sephora and CVS. As new competitors pile into this fast-growing market, K-beauty’s original boosters are finding new ways to maintain their edge.
K-Beauty: From Fad to Fixture
Korean beauty is transcending its cult of cute, riding a wave of remarkable innovation. Will it last, asks Sarah Brown, and what does it mean for the industry’s established superpowers?
K-Beauty: From Fad to Fixture
Korean beauty is transcending its cult of cute, riding a wave of remarkable innovation. Will it last, asks Sarah Brown, and what does it mean for the industry’s established superpowers?
Beauty Without Borders as South Korean Products Sell in America
While South Korea may be best known to American consumers for Samsung smartphones and Hyundai automobiles, the country’s beauty products are making a splash in US beauty aisles.
Beauty Without Borders as South Korean Products Sell in America
While South Korea may be best known to American consumers for Samsung smartphones and Hyundai automobiles, the country’s beauty products are making a splash in US beauty aisles.