Society Management
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Using Famous Faces to Impress Chinese Consumers Just Got Trickier
Marketing to Chinese consumers in a time of crisis means that brands with tighter budgets need to consider new ways of leveraging Chinese influencers and celebrities.
Using Famous Faces to Impress Chinese Consumers Just Got Trickier
Marketing to Chinese consumers in a time of crisis means that brands with tighter budgets need to consider new ways of leveraging Chinese influencers and celebrities.
Amid Model Wars, Ford Rebrands with the Help of Fabien Baron
After years of struggle, Ford Models, the agency founded by Eileen and Jerry Ford in 1946, is adopting a new strategy led by two former rivals.
Amid Model Wars, Ford Rebrands with the Help of Fabien Baron
After years of struggle, Ford Models, the agency founded by Eileen and Jerry Ford in 1946, is adopting a new strategy led by two former rivals.
#BoF500 – The New Class: Executives
CEOs, presidents, chairmen and directors operate the firms that make fashion tick. Meet the 18 executives who are new to the #BoF500 this year.
#BoF500 – The New Class: Executives
CEOs, presidents, chairmen and directors operate the firms that make fashion tick. Meet the 18 executives who are new to the #BoF500 this year.