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Snap Uses AI Chatbot to Refine Its Ad Business
Snap Inc., the maker of the Snapchat app, is testing ways that its popular new artificial intelligence chatbot can boost the company’s advertising business.

Snap Uses AI Chatbot to Refine Its Ad Business
Snap Inc., the maker of the Snapchat app, is testing ways that its popular new artificial intelligence chatbot can boost the company’s advertising business.
At the BoF 500 Gala, Snap Inc. Showcases Next-Generation AR Activations
At the BoF 500 Gala event, held in partnership with Snap Inc., the social media company showcased how augmented reality can seamlessly blend physical and digital community experiences. BoF learns more about how brands can leverage the technology.
At the BoF 500 Gala, Snap Inc. Showcases Next-Generation AR Activations
At the BoF 500 Gala event, held in partnership with Snap Inc., the social media company showcased how augmented reality can seamlessly blend physical and digital community experiences. BoF learns more about how brands can leverage the technology.

How AR Strategies Can Drive Growth in Fashion & Beauty
BoF and Snap Inc. invited attendees from across fashion and beauty to discuss AR’s evolving use-cases, its ability to innovate client and brand dynamics — and when and how to invest.

How AR Strategies Can Drive Growth in Fashion & Beauty
BoF and Snap Inc. invited attendees from across fashion and beauty to discuss AR’s evolving use-cases, its ability to innovate client and brand dynamics — and when and how to invest.

At Snap Inc., Making Augmented Reality Work for Fashion
More than 200 million Snapchat users experience augmented reality every day. Here, Snap Inc.’s vice president of product Peter Sellis shares AR’s most exciting use cases for fashion.

At Snap Inc., Making Augmented Reality Work for Fashion
More than 200 million Snapchat users experience augmented reality every day. Here, Snap Inc.’s vice president of product Peter Sellis shares AR’s most exciting use cases for fashion.

How I Became... Snap Inc.’s Global Head of Fashion and Beauty Partnerships
Previously the fashion director at Teen Vogue and Allure magazine, Rajni Jacques built her career in print media before the ‘next iteration’ in her work saw Jacques move to tech. Now, she shares her career advice.

How I Became... Snap Inc.’s Global Head of Fashion and Beauty Partnerships
Previously the fashion director at Teen Vogue and Allure magazine, Rajni Jacques built her career in print media before the ‘next iteration’ in her work saw Jacques move to tech. Now, she shares her career advice.

Snapchat’s Rajni Jacques on Enhancing Social Shopping
Snap Inc.’s new global head of fashion and beauty partnerships is tasked with helping brands such as Prada, Dior and American Eagle harness augmented reality so that the social platform is more shoppable.

Snapchat’s Rajni Jacques on Enhancing Social Shopping
Snap Inc.’s new global head of fashion and beauty partnerships is tasked with helping brands such as Prada, Dior and American Eagle harness augmented reality so that the social platform is more shoppable.

Snap Launches New Augmented Reality Spectacles
The new version of Snap Inc's eyewear will be able to capture photos and videos and upload them directly to Snapchat, as the company works to develop its augmented reality features.

Snap Launches New Augmented Reality Spectacles
The new version of Snap Inc's eyewear will be able to capture photos and videos and upload them directly to Snapchat, as the company works to develop its augmented reality features.

Pinterest IPO Raises $1.4 Billion as It Shuns Social-Media Tag
Chief executive Ben Silbermann likes to project a more virtuous, less competitive vision of Pinterest, but investors will still be scrutinising its advertising model.

Pinterest IPO Raises $1.4 Billion as It Shuns Social-Media Tag
Chief executive Ben Silbermann likes to project a more virtuous, less competitive vision of Pinterest, but investors will still be scrutinising its advertising model.

Power Moves | Bergdorf Names Chief Operating Officer, LVMH Adds to Executive Committee
This week, Bergdorf Goodman announces its new chief operating officer, while LVMH appoints Delphine Arnault to its executive committee.

Power Moves | Bergdorf Names Chief Operating Officer, LVMH Adds to Executive Committee
This week, Bergdorf Goodman announces its new chief operating officer, while LVMH appoints Delphine Arnault to its executive committee.

Power Moves | French Couture Federation Reelects President, Snap Nominates Director
This week, the Fédération de la Haute Couture et de la Mode reelects Ralph Toledano as president, while Snap nominates Glossier's Poppy Thorpe as director.

Power Moves | French Couture Federation Reelects President, Snap Nominates Director
This week, the Fédération de la Haute Couture et de la Mode reelects Ralph Toledano as president, while Snap nominates Glossier's Poppy Thorpe as director.