BoF and Snap invited market leaders, including executives from Louis Vuitton, Christian Louboutin, Jacquemus and Paco Rabanne, to discuss how to connect consumers to new forms of creativity, while investing in the channels and functionality that drive the bottom line.
Snap


Partner content by Snap
Snapchat is an app that empowers people to express themselves, live in the moment, learn about the world, and have fun together. It's the easiest and fastest way to communicate the full range of human emotions with your friends without pressure to be popular, pretty, or perfect.
Snap’s camera supports real friendships through visual communication, self expression and storytelling. Moving forward, our camera will play a transformative role in how people experience the world around them, combining what they see in the real world, with all that’s available to them in the digital world.
Company Snapshot
TYPEPublic
ESTABLISHED2011
EMPLOYEES1,001 - 5,000
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Latest News & Analysis

Partner Content
Knowledge Report | Building Brand Resonance With Gulf Consumers
This report, in partnership with Snap Inc. in MENA, explores how global and regional fashion and beauty brands can most authentically and effectively tap into the expansive, multicultural communities across the Gulf Cooperation Council.

Knowledge Report | Building Brand Resonance With Gulf Consumers
This report, in partnership with Snap Inc. in MENA, explores how global and regional fashion and beauty brands can most authentically and effectively tap into the expansive, multicultural communities across the Gulf Cooperation Council.

Retail
TikTok’s Rivals Are Coming for Its E-Commerce Business
The platform turned viral content into a major revenue driver. With a ban on the horizon, platforms like Instagram, YouTube, and WhatNot are hoping to replicate TikTok’s blend of shopping and entertainment.

TikTok’s Rivals Are Coming for Its E-Commerce Business
The platform turned viral content into a major revenue driver. With a ban on the horizon, platforms like Instagram, YouTube, and WhatNot are hoping to replicate TikTok’s blend of shopping and entertainment.
Partner Content
How AR Can Innovate the Path to Purchase
BoF and Snap invited market leaders, including executives from Louis Vuitton, Christian Louboutin, Jacquemus and Paco Rabanne, to discuss how to connect consumers to new forms of creativity, while investing in the channels and functionality that drive the bottom line.
How AR Can Innovate the Path to Purchase
BoF and Snap invited market leaders, including executives from Louis Vuitton, Christian Louboutin, Jacquemus and Paco Rabanne, to discuss how to connect consumers to new forms of creativity, while investing in the channels and functionality that drive the bottom line.

Technology
How Luxury Is Using Augmented Reality
Cartier’s new augmented-reality experience in Snapchat highlights how luxury is testing the technology for storytelling and as a sales driver.

How Luxury Is Using Augmented Reality
Cartier’s new augmented-reality experience in Snapchat highlights how luxury is testing the technology for storytelling and as a sales driver.

Media
Who Is Fashion Stumping For in 2020?
While the Democratic nomination is still very much up for grabs, industry insiders are already showing public support for their favourite presidential candidates — and sometimes even taking things a step further.

Who Is Fashion Stumping For in 2020?
While the Democratic nomination is still very much up for grabs, industry insiders are already showing public support for their favourite presidential candidates — and sometimes even taking things a step further.

