Skims
Skims is a shapewear brand with inclusive size ranges, founded by Kim Kardashian in 2018 and headquartered in Los Angeles, US.
Is There Room in the Shapewear Market After Skims? Lizzo Thinks So
The American artist is launching a new brand called Yitty with Fabletics focused on celebrating shapewear rather than hiding it beneath clothes. But a celebrity-backed line doesn’t guarantee success.
Is There Room in the Shapewear Market After Skims? Lizzo Thinks So
The American artist is launching a new brand called Yitty with Fabletics focused on celebrating shapewear rather than hiding it beneath clothes. But a celebrity-backed line doesn’t guarantee success.
Skims Plots Its Next Moves: ‘We Don’t Have the Luxury of Failing’
Skims recently raised funding at a $3.2 billion valuation. Kim Kardashian and Jens Grede, in an exclusive interview with BoF, explain how the ‘solution wear’ empire plans to prove it’s more than a pandemic fad. First up: swimwear.
Skims Plots Its Next Moves: ‘We Don’t Have the Luxury of Failing’
Skims recently raised funding at a $3.2 billion valuation. Kim Kardashian and Jens Grede, in an exclusive interview with BoF, explain how the ‘solution wear’ empire plans to prove it’s more than a pandemic fad. First up: swimwear.
Why Celebrities Are Buying Their Brands Back
Jessica Simpson, Sean Combs and other early-aughts superstars turned moguls are itching for a comeback. But much has changed about the celebrity fashion business.
Why Celebrities Are Buying Their Brands Back
Jessica Simpson, Sean Combs and other early-aughts superstars turned moguls are itching for a comeback. But much has changed about the celebrity fashion business.
Confirmed: Fendi to Collaborate With Skims
The Roman brand is chasing renewed buzz, following up its Versace partnership after just a month.
Confirmed: Fendi to Collaborate With Skims
The Roman brand is chasing renewed buzz, following up its Versace partnership after just a month.
The Intimates Business Is Changing. Can a 40 Year-Old Lingerie Company Keep Up?
The rise of start-ups like Skims and Parade have forced lingerie companies like Victoria’s Secret to evolve. Now, Cosabella, a decades-old lingerie company, is also rebranding to embrace a more inclusive image.
The Intimates Business Is Changing. Can a 40 Year-Old Lingerie Company Keep Up?
The rise of start-ups like Skims and Parade have forced lingerie companies like Victoria’s Secret to evolve. Now, Cosabella, a decades-old lingerie company, is also rebranding to embrace a more inclusive image.
What Kim Kardashian’s Olympics Coup Says About American Fashion
The mega-influencer’s digital-first shapewear brand Skims has succeeded, not only in selling millions of units, but in quickly earning the sort of cultural credibility once reserved for the likes of Ralph Lauren.
What Kim Kardashian’s Olympics Coup Says About American Fashion
The mega-influencer’s digital-first shapewear brand Skims has succeeded, not only in selling millions of units, but in quickly earning the sort of cultural credibility once reserved for the likes of Ralph Lauren.
Announcing Craig Green, Skims and CreateMe
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Announcing Craig Green, Skims and CreateMe
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
How Long Can the Kardashian Empire Reign?
Their reality television series has ended, they’ve cashed out on several of their major ventures and one of their most strategic personal associations appears to be ending. One of the world’s most-watched families is on the precipice of reinvention once again.
How Long Can the Kardashian Empire Reign?
Their reality television series has ended, they’ve cashed out on several of their major ventures and one of their most strategic personal associations appears to be ending. One of the world’s most-watched families is on the precipice of reinvention once again.
Fashion's Multi-Billion Dollar Shapewear War
New brands are capitalising on the rise of body-positive narratives with size- and colour-inclusive shapewear. What does this mean for their waist-cinching predecessors?
Fashion's Multi-Billion Dollar Shapewear War
New brands are capitalising on the rise of body-positive narratives with size- and colour-inclusive shapewear. What does this mean for their waist-cinching predecessors?