Skims
Skims is a shapewear brand with inclusive size ranges, founded by Kim Kardashian in 2018 and headquartered in Los Angeles, US.
How AI Is Changing Fashion’s Recruiting Process
A growing number of fashion and beauty brands are looking to AI to solve age-old recruiting challenges, from wading through piles of résumés to writing job postings — but even with all their promise, these new technologies aren’t without shortcomings.
How AI Is Changing Fashion’s Recruiting Process
A growing number of fashion and beauty brands are looking to AI to solve age-old recruiting challenges, from wading through piles of résumés to writing job postings — but even with all their promise, these new technologies aren’t without shortcomings.
The Year Ahead: The Future of Fashion Deal-Making
For fashion’s private market investors, deal-making may provide less-than-ideal returns and raise questions about the long-term value creation opportunities across parts of the fashion industry, reports The State of Fashion 2024.
The Year Ahead: The Future of Fashion Deal-Making
For fashion’s private market investors, deal-making may provide less-than-ideal returns and raise questions about the long-term value creation opportunities across parts of the fashion industry, reports The State of Fashion 2024.
Major Brands Fret as ‘Dupes’ Lure Holiday Shoppers
Growing demand for lookalike products, coupled with a pullback in spending due to inflation, is cutting in to sales of some trendy, big-name products.
Major Brands Fret as ‘Dupes’ Lure Holiday Shoppers
Growing demand for lookalike products, coupled with a pullback in spending due to inflation, is cutting in to sales of some trendy, big-name products.
How Social Media Turned Athletes Into Fashion Marketing Machines
Platforms like Instagram let sports stars connect with fans in ways they couldn’t previously, while helping to make fashion a vital element of an athlete’s image and branding.
How Social Media Turned Athletes Into Fashion Marketing Machines
Platforms like Instagram let sports stars connect with fans in ways they couldn’t previously, while helping to make fashion a vital element of an athlete’s image and branding.
Case Study | Fashion’s New Rules For Sports Marketing
Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.
Case Study | Fashion’s New Rules For Sports Marketing
Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.
What Birkenstock’s IPO Says About the Future of the Fashion Market
After 18 months of hardly any listings on the equity market, a number of fashion brands are now eyeing public offerings in the coming months. A full recovery, however, is yet to be in sight.
What Birkenstock’s IPO Says About the Future of the Fashion Market
After 18 months of hardly any listings on the equity market, a number of fashion brands are now eyeing public offerings in the coming months. A full recovery, however, is yet to be in sight.
Why Fashion Brands and Wealthy Americans (Still) Love London
The British economy may be in the doldrums, but London remains a magnet for international fashion brands and American tourists, writes Imran Amed.
Why Fashion Brands and Wealthy Americans (Still) Love London
The British economy may be in the doldrums, but London remains a magnet for international fashion brands and American tourists, writes Imran Amed.
Lizzo’s Shapewear Brand Yitty Is Launching Its First Gender Neutral Line
A year after making a splash in the shapewear market, Yitty is expanding its product offering to underrepresented gender identities and ramping up its customer engagement efforts.
Lizzo’s Shapewear Brand Yitty Is Launching Its First Gender Neutral Line
A year after making a splash in the shapewear market, Yitty is expanding its product offering to underrepresented gender identities and ramping up its customer engagement efforts.
Emma and Jens Grede: The Power Couple Behind the Kardashian Industrial Complex
The architects of multiple retail triumphs, including Skims and Good American, share a personal and professional chemistry that fuels their success.
Emma and Jens Grede: The Power Couple Behind the Kardashian Industrial Complex
The architects of multiple retail triumphs, including Skims and Good American, share a personal and professional chemistry that fuels their success.
The Debrief | How Skims Took on Victoria’s Secret and Spanx
Kim Kardashian’s ‘solution wear’ line was recently valued at $3.2 billion. BoF correspondent Alexandra Mondalek charts the rise of the brand, and details what challenges lie ahead.
The Debrief | How Skims Took on Victoria’s Secret and Spanx
Kim Kardashian’s ‘solution wear’ line was recently valued at $3.2 billion. BoF correspondent Alexandra Mondalek charts the rise of the brand, and details what challenges lie ahead.