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Skims

Skims is a shapewear brand with inclusive size ranges, founded by Kim Kardashian in 2018 and headquartered in Los Angeles, US.

Skims
Sports

This Week: Are Investors Buying Nike’s New Narrative?

The sneaker giant reports results on Monday, as the focus shifts from the brand’s turnaround story to tangible results. Plus, The BoF 500 welcomes another class.

Sports

This Week: Are Investors Buying Nike’s New Narrative?

The sneaker giant reports results on Monday, as the focus shifts from the brand’s turnaround story to tangible results. Plus, The BoF 500 welcomes another class.


Sports

At Long Last, NikeSkims Makes Its Debut

By pairing top athletes with Kim Kardashian, the campaign signals NikeSkims is courting a broader audience that blurs the lines between performance and lifestyle.

Sports

At Long Last, NikeSkims Makes Its Debut

By pairing top athletes with Kim Kardashian, the campaign signals NikeSkims is courting a broader audience that blurs the lines between performance and lifestyle.


Retail

Exclusive: Skims’ Plan for Global Domination

Kim Kardashian’s shapewear brand is preparing to enter many new markets in the US and, increasingly, globally. CEO Jens Grede spoke with The Business of Fashion about his vision to create ‘the Apple store of apparel.’

Retail

Exclusive: Skims’ Plan for Global Domination

Kim Kardashian’s shapewear brand is preparing to enter many new markets in the US and, increasingly, globally. CEO Jens Grede spoke with The Business of Fashion about his vision to create ‘the Apple store of apparel.’


Sports

Nike Forms New Team for Secretive Brand With Kim Kardashian

The sportswear company is assembling executives and designers to operate the new brand with Skims, with plans to release its first womenswear collection this spring.

Sports

Nike Forms New Team for Secretive Brand With Kim Kardashian

The sportswear company is assembling executives and designers to operate the new brand with Skims, with plans to release its first womenswear collection this spring.


Retail

This Week: Will Nike Show the First Steps of a Turnaround?

Nike will report its first full quarter under new CEO Elliott Hill as the company tries to stage a comeback.

Retail

This Week: Will Nike Show the First Steps of a Turnaround?

Nike will report its first full quarter under new CEO Elliott Hill as the company tries to stage a comeback.


Sports

Nike Launches New Fitness Brand With Kim Kardashian’s Skims

The new partners say they have long-term vision for body-fitting activewear for women.

Sports

Nike Launches New Fitness Brand With Kim Kardashian’s Skims

The new partners say they have long-term vision for body-fitting activewear for women.


Retail

How Skims and On Create Cultural Relevance | The BoF Podcast

Skims co-founder Jens Grede and On co-founder David Allemann joined BoF founder and CEO Imran Amed at BoF VOICES 2024 to share how they are building culture-shaping brands rooted in product innovation.

Retail

How Skims and On Create Cultural Relevance | The BoF Podcast

Skims co-founder Jens Grede and On co-founder David Allemann joined BoF founder and CEO Imran Amed at BoF VOICES 2024 to share how they are building culture-shaping brands rooted in product innovation.


Partner Content

At BoF VOICES 2024, The Future of Commerce-Enabled Culture

To an audience of top business and creative leaders from across the fashion industry and the wider world, Ruth Diaz, Vice President of Amazon Fashion Europe, took to the stage at BoF VOICES 2024 to discuss the intersection of commerce, technology and culture — and how fashion stands to benefit.

Partner Content

At BoF VOICES 2024, The Future of Commerce-Enabled Culture

To an audience of top business and creative leaders from across the fashion industry and the wider world, Ruth Diaz, Vice President of Amazon Fashion Europe, took to the stage at BoF VOICES 2024 to discuss the intersection of commerce, technology and culture — and how fashion stands to benefit.


Luxury

Exclusive: Dolce & Gabbana to Collaborate With Skims

The Italian luxury brand will bring a colourful ‘dolce vita’ aesthetic to Kim Kardashian’s shapewear label.

Luxury

Exclusive: Dolce & Gabbana to Collaborate With Skims

The Italian luxury brand will bring a colourful ‘dolce vita’ aesthetic to Kim Kardashian’s shapewear label.


Retail

What a Fashion Company Is Worth Today

In an era of austerity on Wall Street, apparel businesses are more likely to be valued on their profits rather than sales, which usually means lower payouts for founders and investors. That is, if they can find a buyer in the first place.

Retail

What a Fashion Company Is Worth Today

In an era of austerity on Wall Street, apparel businesses are more likely to be valued on their profits rather than sales, which usually means lower payouts for founders and investors. That is, if they can find a buyer in the first place.