Major Brands Fret as ‘Dupes’ Lure Holiday ShoppersSkims
Skims is a shapewear brand with inclusive size ranges, founded by Kim Kardashian in 2018 and headquartered in Los Angeles, US.


SKIMS is the new, solution focused approach to shape enhancing undergarments, created by Kim Kardashian West.
Searching for the best shapewear and underwear over the years, Kim became frustrated with the lack of options available and couldn’t find anything that offered the right support, coverage or shade. This led her to cut up and dye pieces at home, sewing them together to get the solutions and results she wanted.
SKIMS is Kim’s answer to shapewear that actually works. Designed to smooth, enhance, lift and tone - each piece has a solution for every body.
Company Snapshot
Find out more
Los Angeles< CA
Major Brands Fret as ‘Dupes’ Lure Holiday Shoppers
How Social Media Turned Athletes Into Fashion Marketing Machines
Skims and Swarovski Announce Collaboration
Which High Street Fashion Brands Are Winning the AI Discovery Battle?
Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?

Which High Street Fashion Brands Are Winning the AI Discovery Battle?
Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?

Which Winter Olympians Will Score Beauty Deals?
As beauty and wellness brands increasingly market against sports, the Winter Olympics provides them an opportunity to cast for fresh campaign faces.

Which Winter Olympians Will Score Beauty Deals?
As beauty and wellness brands increasingly market against sports, the Winter Olympics provides them an opportunity to cast for fresh campaign faces.

Nike’s Hottest Shoe Isn’t a Sneaker
StockX’s newest ‘Big Facts’ report shows that one of Nike’s hottest sneakers of the year wasn’t actually a sneaker at all.

Nike’s Hottest Shoe Isn’t a Sneaker
StockX’s newest ‘Big Facts’ report shows that one of Nike’s hottest sneakers of the year wasn’t actually a sneaker at all.

Kim Kardashian’s Skims Appoints Its First Chief People Officer
Former Etsy HR chief Kim Seymour joins the brand, valued at $5 billion, as it builds out leadership across beauty, retail and international markets.

Kim Kardashian’s Skims Appoints Its First Chief People Officer
Former Etsy HR chief Kim Seymour joins the brand, valued at $5 billion, as it builds out leadership across beauty, retail and international markets.


Is Skims Really Worth $5 Billion?
Kim Kardashian’s shapewear-turned-lifestyle brand has defied all odds to reach a $5 billion valuation — but investors are betting on its future, not its past.

Is Skims Really Worth $5 Billion?
Kim Kardashian’s shapewear-turned-lifestyle brand has defied all odds to reach a $5 billion valuation — but investors are betting on its future, not its past.

Why Après-Ski Is Here To Stay
As we enter the winter season, it’s clear that skiwear is still heavy on fashion brands’ minds.

Why Après-Ski Is Here To Stay
As we enter the winter season, it’s clear that skiwear is still heavy on fashion brands’ minds.

Is the Bush Back? Only if You Can Sell It.
Skims’ controversial ‘bush thong’ is just one gimmick in a long line of brands using body hair for PR stunts and runway shocks, sparking online discourse about how personal grooming has — and hasn’t — changed.

Is the Bush Back? Only if You Can Sell It.
Skims’ controversial ‘bush thong’ is just one gimmick in a long line of brands using body hair for PR stunts and runway shocks, sparking online discourse about how personal grooming has — and hasn’t — changed.

Can Kim Kardashian Conquer Activewear?
The multi-hyphenate mogul is pushing into the activewear category with NikeSkims, a high-profile partnership that will test her brand-building power on an even bigger stage.

Can Kim Kardashian Conquer Activewear?
The multi-hyphenate mogul is pushing into the activewear category with NikeSkims, a high-profile partnership that will test her brand-building power on an even bigger stage.

Yohji Yamamoto, Kim Kardashian and Chanel’s Matthieu Blazy Are This Year’s BoF 500 Cover Stars
On Oct. 3, The Business of Fashion will unveil The BoF 500 Class of 2025. To mark the occasion, we sat down with three members of The BoF 500 community to discuss how they are responding to the tumultuous state of fashion and the wider world.

Yohji Yamamoto, Kim Kardashian and Chanel’s Matthieu Blazy Are This Year’s BoF 500 Cover Stars
On Oct. 3, The Business of Fashion will unveil The BoF 500 Class of 2025. To mark the occasion, we sat down with three members of The BoF 500 community to discuss how they are responding to the tumultuous state of fashion and the wider world.

