Shopify
Case Study | How to Market a New Brand
Effective marketing is a challenge for every type of consumer brand, but especially for emerging brands. In our latest in-depth case study, BoF decodes the strategies driving real results for eight young lines.
Case Study | How to Market a New Brand
Effective marketing is a challenge for every type of consumer brand, but especially for emerging brands. In our latest in-depth case study, BoF decodes the strategies driving real results for eight young lines.
How 'Direct-to-Consumer' Blew Up Retail
As part of our series reflecting on the 2010s, BoF’s Chavie Lieber examines how a new class of digital-first, venture-backed brands pushed established players to pivot drastically — or face extinction.
How 'Direct-to-Consumer' Blew Up Retail
As part of our series reflecting on the 2010s, BoF’s Chavie Lieber examines how a new class of digital-first, venture-backed brands pushed established players to pivot drastically — or face extinction.
BoF Honours Edward Enninful With Global VOICES Award
After two days of inspiring conversation, guests closed out BoF VOICES 2019 at a gala celebrating one of fashion’s most influential editors.
BoF Honours Edward Enninful With Global VOICES Award
After two days of inspiring conversation, guests closed out BoF VOICES 2019 at a gala celebrating one of fashion’s most influential editors.
Announcing the Latest Speakers for VOICES 2019
Juergen Teller, Carole Cadwalladr and Alok V Menon are the latest names to join an exciting and inspirational group of speakers at BoF's Annual Gathering for Big Thinkers to be held in Oxfordshire, UK later this month.
Announcing the Latest Speakers for VOICES 2019
Juergen Teller, Carole Cadwalladr and Alok V Menon are the latest names to join an exciting and inspirational group of speakers at BoF's Annual Gathering for Big Thinkers to be held in Oxfordshire, UK later this month.
How ‘Big Luxury’ Stays on Top
Whether or not a deal goes through, LVMH’s $14.5 billion Tiffany takeover bid is another sign that the giants that dominate the luxury sector are becoming more powerful. Why is this happening? What risks do they face? And what can smaller players do to compete?
How ‘Big Luxury’ Stays on Top
Whether or not a deal goes through, LVMH’s $14.5 billion Tiffany takeover bid is another sign that the giants that dominate the luxury sector are becoming more powerful. Why is this happening? What risks do they face? And what can smaller players do to compete?
How to Advertise in the Digital Age
As Instagram and Facebook become oversaturated and expensive for brands, finding a healthy mix of advertising is becoming harder than ever.
How to Advertise in the Digital Age
As Instagram and Facebook become oversaturated and expensive for brands, finding a healthy mix of advertising is becoming harder than ever.
Shopify Loss Widens on Increased Spending
Even with quarterly revenue growth at 45 percent, the third quarter was the slowest in Shopify’s four years as a public company.
Shopify Loss Widens on Increased Spending
Even with quarterly revenue growth at 45 percent, the third quarter was the slowest in Shopify’s four years as a public company.
Introducing the Latest Speakers for VOICES 2019
Julie Wainwright, Patrick Starrr, Liya Kebede and Dan Widmaier are the latest names to join an exciting and inspirational group of speakers at BoF's Annual Gathering for Big Thinkers to be held in Oxfordshire, UK in November.
Introducing the Latest Speakers for VOICES 2019
Julie Wainwright, Patrick Starrr, Liya Kebede and Dan Widmaier are the latest names to join an exciting and inspirational group of speakers at BoF's Annual Gathering for Big Thinkers to be held in Oxfordshire, UK in November.
Shopify Stocks Fall for 8th Consecutive Day
Ongoing investor rotation from growth to value doesn’t appear to be losing steam, meaning further declines could be in store for the e-commerce company.
Shopify Stocks Fall for 8th Consecutive Day
Ongoing investor rotation from growth to value doesn’t appear to be losing steam, meaning further declines could be in store for the e-commerce company.
Can Vetements Survive Without Demna?
This week, Georgian designer Demna Gvasalia exited the subversive luxury streetwear label, raising questions about the future of the brand — and the state of fashion itself.
Can Vetements Survive Without Demna?
This week, Georgian designer Demna Gvasalia exited the subversive luxury streetwear label, raising questions about the future of the brand — and the state of fashion itself.