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Retail

Why Fashion’s Most Vulnerable Companies Have the Most to Gain From a Vaccine

Strong results from Pfizer’s Covid-19 vaccine test sent stocks soaring, particularly for the retailers hardest hit by the pandemic. But the gains may be short-lived, analysts warn.

Retail

Why Fashion’s Most Vulnerable Companies Have the Most to Gain From a Vaccine

Strong results from Pfizer’s Covid-19 vaccine test sent stocks soaring, particularly for the retailers hardest hit by the pandemic. But the gains may be short-lived, analysts warn.


Retail

#BoFLIVE: Fashion’s New Paths to Purchase

Maria Prados, vice president of global retail and B2B at Worldpay, and London College of Fashion lecturer Shanu Walpita discuss how retailers can drive growth through innovations in fashion’s paths to purchase.

Retail

#BoFLIVE: Fashion’s New Paths to Purchase

Maria Prados, vice president of global retail and B2B at Worldpay, and London College of Fashion lecturer Shanu Walpita discuss how retailers can drive growth through innovations in fashion’s paths to purchase.


News & Analysis

The US Election: What’s at Stake for Fashion?

The outcome of a highly contentious presidential race in a deeply polarised superpower has significant implications for the global fashion industry.

News & Analysis

The US Election: What’s at Stake for Fashion?

The outcome of a highly contentious presidential race in a deeply polarised superpower has significant implications for the global fashion industry.


Technology

Shopify Posts Better-Than-Expected Q3 Results

Revenue nearly doubled to $767.4 million, while adjusted earnings were $1.13 per share, more than twice analysts’ estimates of 52 cents.

Technology

Shopify Posts Better-Than-Expected Q3 Results

Revenue nearly doubled to $767.4 million, while adjusted earnings were $1.13 per share, more than twice analysts’ estimates of 52 cents.


Retail

Shopify Partners with TikTok

The e-commerce company said the partnership will allow its merchants to sell product in the form of shoppable video ads.

Retail

Shopify Partners with TikTok

The e-commerce company said the partnership will allow its merchants to sell product in the form of shoppable video ads.


Retail

Who You Need to Hire for the E-Commerce Boom

As the pandemic reshapes consumer preferences, companies are shifting their workforces to accommodate a new reality.

Retail

Who You Need to Hire for the E-Commerce Boom

As the pandemic reshapes consumer preferences, companies are shifting their workforces to accommodate a new reality.


Retail

BoF Live: How Brands Can Use E-Commerce to Create Lasting Customer Relationships

From the shift to storytelling to user generated content, Shopify Plus’ Head of EMEA Shimona Mehta and Ilia Beauty CEO Lynda Berkowitz joined BoF’s Robin Mellery-Pratt to discuss customer acquisition strategies and how e-commerce can build consumer relationships that last.

Retail

BoF Live: How Brands Can Use E-Commerce to Create Lasting Customer Relationships

From the shift to storytelling to user generated content, Shopify Plus’ Head of EMEA Shimona Mehta and Ilia Beauty CEO Lynda Berkowitz joined BoF’s Robin Mellery-Pratt to discuss customer acquisition strategies and how e-commerce can build consumer relationships that last.


Beauty

The Skin-Care Brand That’s Unexpectedly All Over TikTok

L’Oréal-owned mass-market brand CeraVe went from staid dermatologist mainstay to Gen Z social media darling. As younger skin-care consumers focus more on ingredients and value, and less on product aesthetics and prestige positioning, the brand’s strategy offers a case study for mass beauty brands seeking new audiences.

Beauty

The Skin-Care Brand That’s Unexpectedly All Over TikTok

L’Oréal-owned mass-market brand CeraVe went from staid dermatologist mainstay to Gen Z social media darling. As younger skin-care consumers focus more on ingredients and value, and less on product aesthetics and prestige positioning, the brand’s strategy offers a case study for mass beauty brands seeking new audiences.


Retail

Retail Reborn Episode 3: The Future of Digital Commerce

Doug Stephens speaks with innovators about the technologies and business models driving a new era of online retail — with guests including Shopify President Harley Finkelstein, Christina Fontana, head of Tmall’s fashion and luxury division in Europe and Neha Singh, founder of Obsess.

Retail

Retail Reborn Episode 3: The Future of Digital Commerce

Doug Stephens speaks with innovators about the technologies and business models driving a new era of online retail — with guests including Shopify President Harley Finkelstein, Christina Fontana, head of Tmall’s fashion and luxury division in Europe and Neha Singh, founder of Obsess.


Technology

As TikTok’s Fate Remains Uncertain, Fashion and Beauty Brands Must Rethink Their Marketing Strategies

What comes next is anyone’s guess — but companies that rely on the short-form video app should be prepared for disruption.

Technology

As TikTok’s Fate Remains Uncertain, Fashion and Beauty Brands Must Rethink Their Marketing Strategies

What comes next is anyone’s guess — but companies that rely on the short-form video app should be prepared for disruption.