Shopify


Why Fashion’s Most Vulnerable Companies Have the Most to Gain From a Vaccine
Strong results from Pfizer’s Covid-19 vaccine test sent stocks soaring, particularly for the retailers hardest hit by the pandemic. But the gains may be short-lived, analysts warn.

Why Fashion’s Most Vulnerable Companies Have the Most to Gain From a Vaccine
Strong results from Pfizer’s Covid-19 vaccine test sent stocks soaring, particularly for the retailers hardest hit by the pandemic. But the gains may be short-lived, analysts warn.

#BoFLIVE: Fashion’s New Paths to Purchase
Maria Prados, vice president of global retail and B2B at Worldpay, and London College of Fashion lecturer Shanu Walpita discuss how retailers can drive growth through innovations in fashion’s paths to purchase.

#BoFLIVE: Fashion’s New Paths to Purchase
Maria Prados, vice president of global retail and B2B at Worldpay, and London College of Fashion lecturer Shanu Walpita discuss how retailers can drive growth through innovations in fashion’s paths to purchase.

The US Election: What’s at Stake for Fashion?
The outcome of a highly contentious presidential race in a deeply polarised superpower has significant implications for the global fashion industry.

The US Election: What’s at Stake for Fashion?
The outcome of a highly contentious presidential race in a deeply polarised superpower has significant implications for the global fashion industry.

Shopify Posts Better-Than-Expected Q3 Results
Revenue nearly doubled to $767.4 million, while adjusted earnings were $1.13 per share, more than twice analysts’ estimates of 52 cents.

Shopify Posts Better-Than-Expected Q3 Results
Revenue nearly doubled to $767.4 million, while adjusted earnings were $1.13 per share, more than twice analysts’ estimates of 52 cents.

Shopify Partners with TikTok
The e-commerce company said the partnership will allow its merchants to sell product in the form of shoppable video ads.

Shopify Partners with TikTok
The e-commerce company said the partnership will allow its merchants to sell product in the form of shoppable video ads.

Who You Need to Hire for the E-Commerce Boom
As the pandemic reshapes consumer preferences, companies are shifting their workforces to accommodate a new reality.

Who You Need to Hire for the E-Commerce Boom
As the pandemic reshapes consumer preferences, companies are shifting their workforces to accommodate a new reality.

BoF Live: How Brands Can Use E-Commerce to Create Lasting Customer Relationships
From the shift to storytelling to user generated content, Shopify Plus’ Head of EMEA Shimona Mehta and Ilia Beauty CEO Lynda Berkowitz joined BoF’s Robin Mellery-Pratt to discuss customer acquisition strategies and how e-commerce can build consumer relationships that last.

BoF Live: How Brands Can Use E-Commerce to Create Lasting Customer Relationships
From the shift to storytelling to user generated content, Shopify Plus’ Head of EMEA Shimona Mehta and Ilia Beauty CEO Lynda Berkowitz joined BoF’s Robin Mellery-Pratt to discuss customer acquisition strategies and how e-commerce can build consumer relationships that last.

The Skin-Care Brand That’s Unexpectedly All Over TikTok
L’Oréal-owned mass-market brand CeraVe went from staid dermatologist mainstay to Gen Z social media darling. As younger skin-care consumers focus more on ingredients and value, and less on product aesthetics and prestige positioning, the brand’s strategy offers a case study for mass beauty brands seeking new audiences.

The Skin-Care Brand That’s Unexpectedly All Over TikTok
L’Oréal-owned mass-market brand CeraVe went from staid dermatologist mainstay to Gen Z social media darling. As younger skin-care consumers focus more on ingredients and value, and less on product aesthetics and prestige positioning, the brand’s strategy offers a case study for mass beauty brands seeking new audiences.

Retail Reborn Episode 3: The Future of Digital Commerce
Doug Stephens speaks with innovators about the technologies and business models driving a new era of online retail — with guests including Shopify President Harley Finkelstein, Christina Fontana, head of Tmall’s fashion and luxury division in Europe and Neha Singh, founder of Obsess.

Retail Reborn Episode 3: The Future of Digital Commerce
Doug Stephens speaks with innovators about the technologies and business models driving a new era of online retail — with guests including Shopify President Harley Finkelstein, Christina Fontana, head of Tmall’s fashion and luxury division in Europe and Neha Singh, founder of Obsess.

As TikTok’s Fate Remains Uncertain, Fashion and Beauty Brands Must Rethink Their Marketing Strategies
What comes next is anyone’s guess — but companies that rely on the short-form video app should be prepared for disruption.

As TikTok’s Fate Remains Uncertain, Fashion and Beauty Brands Must Rethink Their Marketing Strategies
What comes next is anyone’s guess — but companies that rely on the short-form video app should be prepared for disruption.