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Why Amazon’s Latest Beauty Venture Is About More Than Sales
This week, Amazon-owned Shopbop became the third high-end fashion e-tailer this year to get into beauty. The goal may be more about drawing people to the site than becoming a powerhouse in the category.
Why Amazon’s Latest Beauty Venture Is About More Than Sales
This week, Amazon-owned Shopbop became the third high-end fashion e-tailer this year to get into beauty. The goal may be more about drawing people to the site than becoming a powerhouse in the category.
Power Moves | Hearst Magazines Names CCO, Shopbop Appoints Brand President
This week, Kate Lewis succeeds chief content officer of Hearst Magazines, while Shopbop hires Shira Suveyke as brand president.
Power Moves | Hearst Magazines Names CCO, Shopbop Appoints Brand President
This week, Kate Lewis succeeds chief content officer of Hearst Magazines, while Shopbop hires Shira Suveyke as brand president.
Shopbop Relaunches as Amazon Ramps Up Fashion Focus
The luxury e-commerce site will increase its editorial output and improve customer experience in order to compete within the competitive, e-tail market.
Shopbop Relaunches as Amazon Ramps Up Fashion Focus
The luxury e-commerce site will increase its editorial output and improve customer experience in order to compete within the competitive, e-tail market.
Amazon Fashion, Playing the Long Game
The e-commerce giant — and sponsor of New York’s first-ever men’s fashion week — is determined to crack fashion.
Amazon Fashion, Playing the Long Game
The e-commerce giant — and sponsor of New York’s first-ever men’s fashion week — is determined to crack fashion.
Cracking E-Commerce in China
We continue this week's focus on e-commerce by turning our attention on how to succeed in the rapidly expanding e-commerce market in China.
Cracking E-Commerce in China
We continue this week's focus on e-commerce by turning our attention on how to succeed in the rapidly expanding e-commerce market in China.