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Shinola’s Message to Swiss Watchmakers: Come to Detroit
The American watch brand has launched a campaign to encourage its Swiss rivals to consider manufacturing in the US in the face of steep tariffs.
Shinola’s Message to Swiss Watchmakers: Come to Detroit
The American watch brand has launched a campaign to encourage its Swiss rivals to consider manufacturing in the US in the face of steep tariffs.
How Brands Keep Customers Loyal in a Polarised World
With many labels investing in the concept of 'community', and consumers becoming more sceptical of the brands they buy from, companies are pushing local events and initiatives that reinforce their values to maintain a grip on die-hard fans.
How Brands Keep Customers Loyal in a Polarised World
With many labels investing in the concept of 'community', and consumers becoming more sceptical of the brands they buy from, companies are pushing local events and initiatives that reinforce their values to maintain a grip on die-hard fans.
How Brands Survive the Election Ad Blitz
Presidential nominees Kamala Harris and Donald Trump are expected to flood social media with ads targeting undecided voters, prompting brands to double down on alternative marketing channels in the lead up to holiday season.
How Brands Survive the Election Ad Blitz
Presidential nominees Kamala Harris and Donald Trump are expected to flood social media with ads targeting undecided voters, prompting brands to double down on alternative marketing channels in the lead up to holiday season.
Power Moves | MAC Cosmetics Names Marketing Lead, Tiffany Hires Ex-CEO of Barneys
This week, MAC taps a Coty marketing executive as part of its turnaround, while Daniella Vitale joins Tiffany as its first chief brand officer.
Power Moves | MAC Cosmetics Names Marketing Lead, Tiffany Hires Ex-CEO of Barneys
This week, MAC taps a Coty marketing executive as part of its turnaround, while Daniella Vitale joins Tiffany as its first chief brand officer.
Social Goods | Microplastic, Sustainable Apparel, FTC Takes On Shinola
Social Goods is a weekly roundup of the most important news at the intersection of fashion and ethics, sustainability and corporate social responsibility.
Social Goods | Microplastic, Sustainable Apparel, FTC Takes On Shinola
Social Goods is a weekly roundup of the most important news at the intersection of fashion and ethics, sustainability and corporate social responsibility.
Op-Ed | Reimagining 'Brand America'
Brands and retailers whose image is rooted in classic notions of Americana must rethink the way they leverage 'Brand America', argues Ruth Bernstein.
Op-Ed | Reimagining 'Brand America'
Brands and retailers whose image is rooted in classic notions of Americana must rethink the way they leverage 'Brand America', argues Ruth Bernstein.
How Tom Kartsotis Is Banking on America
With Shinola, and now Filson, the founder of watchmaking behemoth Fossil wants to bring integrity to accessible luxury. But can he profit from good intentions?
How Tom Kartsotis Is Banking on America
With Shinola, and now Filson, the founder of watchmaking behemoth Fossil wants to bring integrity to accessible luxury. But can he profit from good intentions?
Made in America | From Detroit's Urban Decay, Shinola Rises
Amidst the urban decay of Detroit, a shoe polish purveyor reborn as a luxury watchmaker is bringing hope to the city's beleaguered manufacturing industry.
Made in America | From Detroit's Urban Decay, Shinola Rises
Amidst the urban decay of Detroit, a shoe polish purveyor reborn as a luxury watchmaker is bringing hope to the city's beleaguered manufacturing industry.