Shein
Temu’s Ambitions Are Bigger Than Beating Shein
With a Super Bowl ad and a social marketing blitz, the Chinese-owned e-commerce platform has quickly built a big fast fashion business in the US. Analysts say its business model points to eventually competing against Amazon and TikTok.
Temu’s Ambitions Are Bigger Than Beating Shein
With a Super Bowl ad and a social marketing blitz, the Chinese-owned e-commerce platform has quickly built a big fast fashion business in the US. Analysts say its business model points to eventually competing against Amazon and TikTok.
Shein, Temu in Fierce Fight Over US Market for $10 Dresses
The battle between the fast fashion retailers is playing out not only on social media but also in a US court.
Shein, Temu in Fierce Fight Over US Market for $10 Dresses
The battle between the fast fashion retailers is playing out not only on social media but also in a US court.
Is Sustainable Fashion Elitist?
Calling out the industry’s environmental footprint and the true cost of making clothes has touched off a complex and heated debate about the accessibility and affordability of lower-impact fashion.
Is Sustainable Fashion Elitist?
Calling out the industry’s environmental footprint and the true cost of making clothes has touched off a complex and heated debate about the accessibility and affordability of lower-impact fashion.
Shein’s Years of Explosive Growth Are Over. What’s Next?
The fast-fashion retailer has seen sales decline in six of the last seven months, as the novelty of its endless selection of trendy, ultra-cheap clothes wears off.
Shein’s Years of Explosive Growth Are Over. What’s Next?
The fast-fashion retailer has seen sales decline in six of the last seven months, as the novelty of its endless selection of trendy, ultra-cheap clothes wears off.
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.
Fast Fashion Upstarts Are Using Shein’s Own Strategies Against It
The Chinese retailer’s influence on manufacturing has been just as seismic. Now, the breakneck supply chain pioneered by Shein is allowing a new swathe of brands to make the most of operating in the colossal retailer’s slipstream.
Fast Fashion Upstarts Are Using Shein’s Own Strategies Against It
The Chinese retailer’s influence on manufacturing has been just as seismic. Now, the breakneck supply chain pioneered by Shein is allowing a new swathe of brands to make the most of operating in the colossal retailer’s slipstream.
Fast Fashion’s Race Into Resale Has Yet to Shift Its Core Business Model
Zara and Shein are the latest brands to enter the fast-growing secondary market, citing sustainability goals, but for the most part it’s business as usual.
Fast Fashion’s Race Into Resale Has Yet to Shift Its Core Business Model
Zara and Shein are the latest brands to enter the fast-growing secondary market, citing sustainability goals, but for the most part it’s business as usual.
Shein Joins Fast Fashion’s Push Into Resale
Big brands are fuelling competition in the fast-growing market as they look to build brand loyalty and benefit from the green glow associated with resale.
Shein Joins Fast Fashion’s Push Into Resale
Big brands are fuelling competition in the fast-growing market as they look to build brand loyalty and benefit from the green glow associated with resale.
Shein’s New Rival, Explained
Pinduoduo is a giant in China but relatively unknown in America. It’s looking to change that with a new app, Temu, that sells ultra-cheap clothing, with thousands of new items added daily. Sound familiar?
Shein’s New Rival, Explained
Pinduoduo is a giant in China but relatively unknown in America. It’s looking to change that with a new app, Temu, that sells ultra-cheap clothing, with thousands of new items added daily. Sound familiar?
Fashion’s Transparency Efforts Fall Short on Fundamental Data Points
More big brands are making public commitments to curb environmental impact and protect workers, but data on how they’re performing remains scarce, this year’s Fashion Transparency Index finds.
Fashion’s Transparency Efforts Fall Short on Fundamental Data Points
More big brands are making public commitments to curb environmental impact and protect workers, but data on how they’re performing remains scarce, this year’s Fashion Transparency Index finds.