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Shein

Retail

Target Explores Factory-Direct Shipping Model Used by Temu

The retailer is in early stages to broaden its range of low-cost offerings, which would primarily include apparel, household goods and other non-food items.

Retail

Target Explores Factory-Direct Shipping Model Used by Temu

The retailer is in early stages to broaden its range of low-cost offerings, which would primarily include apparel, household goods and other non-food items.


Sustainability

Shein Is Struggling to Clean Up Its Dirty Image

The company’s latest sustainability report shows it’s still fashion’s most polluting player, with planet-warming emissions that far outstrip those of rivals and help make the brand a target for politicians and regulators.

Sustainability

Shein Is Struggling to Clean Up Its Dirty Image

The company’s latest sustainability report shows it’s still fashion’s most polluting player, with planet-warming emissions that far outstrip those of rivals and help make the brand a target for politicians and regulators.


Retail

Report: Shein and Reliance Doubling Down on India-Made Fashion

The ultra-fast fashion giant and partner Reliance Retail plan to rapidly expand their Indian supplier base and start overseas sales of India-made, Shein-branded clothes within six to 12 months, sources told Reuters.

Retail

Report: Shein and Reliance Doubling Down on India-Made Fashion

The ultra-fast fashion giant and partner Reliance Retail plan to rapidly expand their Indian supplier base and start overseas sales of India-made, Shein-branded clothes within six to 12 months, sources told Reuters.


Retail

China’s Temu and Shein Want to Crack Europe, But the US Is Too Big to Quit

Facing potential US tariffs, Chinese e-commerce platforms like Temu and Shein are increasing their focus on European markets, though merchants remain largely committed to the US due to its scale and lower regulatory hurdles.

Retail

China’s Temu and Shein Want to Crack Europe, But the US Is Too Big to Quit

Facing potential US tariffs, Chinese e-commerce platforms like Temu and Shein are increasing their focus on European markets, though merchants remain largely committed to the US due to its scale and lower regulatory hurdles.


Retail

Shein to Set up Huge Vietnam Warehouse in US Tariff Hedge, Reuters Reports

The fast-fashion e-tailer is leasing its first warehouse in Vietnam, in hopes of reducing exposure to unpredictable US-China trade tensions.

Retail

Shein to Set up Huge Vietnam Warehouse in US Tariff Hedge, Reuters Reports

The fast-fashion e-tailer is leasing its first warehouse in Vietnam, in hopes of reducing exposure to unpredictable US-China trade tensions.


Retail

Is This the End of Cheap Stuff in America?

As US sales of Shein and Temu plummet, some sustainability advocates make the case for an unlikely win in the movement toward conscious consumption under President Donald Trump’s protectionist trade policies.

Retail

Is This the End of Cheap Stuff in America?

As US sales of Shein and Temu plummet, some sustainability advocates make the case for an unlikely win in the movement toward conscious consumption under President Donald Trump’s protectionist trade policies.


Retail

Will the End of De Minimis Kill the Shein Haul?

As the de minimis loophole is set to close in the US, the fate of fast-fashion purveyors Shein and Temu, who announced price increases effective today, hangs in the balance.

Retail

Will the End of De Minimis Kill the Shein Haul?

As the de minimis loophole is set to close in the US, the fate of fast-fashion purveyors Shein and Temu, who announced price increases effective today, hangs in the balance.


Marketing

Explainer: The Digital Advertising Disruption Coming for Fashion

With Google’s online advertising business declared an illegal monopoly and Meta at risk of spinning off Instagram, the digital advertising market could be headed for an overhaul with a looming recession in the backdrop.

Marketing

Explainer: The Digital Advertising Disruption Coming for Fashion

With Google’s online advertising business declared an illegal monopoly and Meta at risk of spinning off Instagram, the digital advertising market could be headed for an overhaul with a looming recession in the backdrop.


China

Shein’s Tariff-Busting Shift Hits Home in Chinese Factory Hub

Local factories report falling orders, claiming the ultra-fast-fashion giant is diversifying production to Vietnam.

China

Shein’s Tariff-Busting Shift Hits Home in Chinese Factory Hub

Local factories report falling orders, claiming the ultra-fast-fashion giant is diversifying production to Vietnam.


Retail

Explainer: What the US-China Trade War Means for Fashion

President Trump’s sky-high tariffs on China, along with the end of the de minimis tax loophole, have left American fashion businesses scrambling. BoF unpacks the challenges ahead as companies try to navigate the situation.

Retail

Explainer: What the US-China Trade War Means for Fashion

President Trump’s sky-high tariffs on China, along with the end of the de minimis tax loophole, have left American fashion businesses scrambling. BoF unpacks the challenges ahead as companies try to navigate the situation.