Sézane
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The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement
BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.
The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement
BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.
How the French Do DTC
Sézane, Rouje and Polène are leading a wave of French direct-to-consumer labels that are gaining global traction with products that trade on the country’s style authority at a fraction of luxury prices; brand identities that are distinctive, but rarely niche; savvy community building; and a mix of physical and digital retail.
How the French Do DTC
Sézane, Rouje and Polène are leading a wave of French direct-to-consumer labels that are gaining global traction with products that trade on the country’s style authority at a fraction of luxury prices; brand identities that are distinctive, but rarely niche; savvy community building; and a mix of physical and digital retail.
The Year Ahead: The Future of Fashion Deal-Making
For fashion’s private market investors, deal-making may provide less-than-ideal returns and raise questions about the long-term value creation opportunities across parts of the fashion industry, reports The State of Fashion 2024.
The Year Ahead: The Future of Fashion Deal-Making
For fashion’s private market investors, deal-making may provide less-than-ideal returns and raise questions about the long-term value creation opportunities across parts of the fashion industry, reports The State of Fashion 2024.
How Sézane Turned French Girl Fashion Into a DTC Success Story
Thanks to its sweet-spot pricing and strong brand identity, the cult Parisian label is proof that the original direct-to-consumer, cut-out-the-middleman business model still works. Now, it’s opening a US office and launching new categories like homeware and kids.
How Sézane Turned French Girl Fashion Into a DTC Success Story
Thanks to its sweet-spot pricing and strong brand identity, the cult Parisian label is proof that the original direct-to-consumer, cut-out-the-middleman business model still works. Now, it’s opening a US office and launching new categories like homeware and kids.
Téthys Joins General Atlantic to Back DTC Brand Sézane
The Bettencourt-Meyers family office is taking a minority stake in the Paris-based fashion label, whose sales have skyrocketed in recent years.
Téthys Joins General Atlantic to Back DTC Brand Sézane
The Bettencourt-Meyers family office is taking a minority stake in the Paris-based fashion label, whose sales have skyrocketed in recent years.
Fashion’s Top M&A Targets
The market may be cooling, but a number of in-demand brands remain of interest to financial backers. BoF identifies the top targets.
Fashion’s Top M&A Targets
The market may be cooling, but a number of in-demand brands remain of interest to financial backers. BoF identifies the top targets.
The Year Ahead: Less Is More for Both Consumers and Brands
Consumers are rethinking how much they buy, while brands are realising that simply stocking more products does not drive better financial results. Winning companies must reduce complexity and inventory levels by taking a more focused and responsive approach to their assortment.
The Year Ahead: Less Is More for Both Consumers and Brands
Consumers are rethinking how much they buy, while brands are realising that simply stocking more products does not drive better financial results. Winning companies must reduce complexity and inventory levels by taking a more focused and responsive approach to their assortment.
The Pitfalls of Investing in Experiential Retail
Creating compelling in-store experiences can help to boost foot traffic, dwell times and sales. But it’s hard to get the execution right.
The Pitfalls of Investing in Experiential Retail
Creating compelling in-store experiences can help to boost foot traffic, dwell times and sales. But it’s hard to get the execution right.
Sézane Names Nordstrom as First US Retail Partner
The digitally native French fashion brand is delving deeper into physical retail and will see its Spring collection stocked across five Nordstrom stores.
Sézane Names Nordstrom as First US Retail Partner
The digitally native French fashion brand is delving deeper into physical retail and will see its Spring collection stocked across five Nordstrom stores.
Sézane to Open New York Store, Launch Benjamin Millepied Capsule
The cult French brand is to launch a collaboration with Benjamin Millepied’s LA Dance Project as it prepares to open its first international outpost during New York Fashion Week.
Sézane to Open New York Store, Launch Benjamin Millepied Capsule
The cult French brand is to launch a collaboration with Benjamin Millepied’s LA Dance Project as it prepares to open its first international outpost during New York Fashion Week.