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Seoul Fashion Week

Fashion Week

Can Seoul Fashion Week Turn Buzz into Business?

With a strong manufacturing base, government funding and a globe-conquering pop culture, Seoul Fashion Week wants to become a destination for international buyers. But it won’t be easy.

Fashion Week

Can Seoul Fashion Week Turn Buzz into Business?

With a strong manufacturing base, government funding and a globe-conquering pop culture, Seoul Fashion Week wants to become a destination for international buyers. But it won’t be easy.


Global Markets

A Populist Approach at Seoul Fashion Week

Featuring celebrity endorsements, accessible price points and a mega-watt K-pop soundtrack, South Korea’s designer showcase wrapped up this weekend in a heady mix of fanfare meets fan culture.

Global Markets

A Populist Approach at Seoul Fashion Week

Featuring celebrity endorsements, accessible price points and a mega-watt K-pop soundtrack, South Korea’s designer showcase wrapped up this weekend in a heady mix of fanfare meets fan culture.