Savage X Fenty

The Risks and Rewards of Live Shows at Paris Fashion Week
This week, everyone will be talking about the start of Paris Fashion Week, Savage X Fenty: The Sequel and rising pressure to rid fashion's supply chain of forced labour. Get your BoF Professional Cheat Sheet.

The Risks and Rewards of Live Shows at Paris Fashion Week
This week, everyone will be talking about the start of Paris Fashion Week, Savage X Fenty: The Sequel and rising pressure to rid fashion's supply chain of forced labour. Get your BoF Professional Cheat Sheet.

The Year Ahead: The Business of Inclusivity
More companies will elevate diversity and inclusion as a higher priority, embed it across the organisation and hire dedicated leadership roles, but their initiatives will also come under increasing scrutiny in terms of sincerity and results.

The Year Ahead: The Business of Inclusivity
More companies will elevate diversity and inclusion as a higher priority, embed it across the organisation and hire dedicated leadership roles, but their initiatives will also come under increasing scrutiny in terms of sincerity and results.

As Victoria’s Secret Weighs What’s Next, Rihanna May Be Onto Something
The once-dominant lingerie brand is retrenching as new rivals present clear and focused messages that are resonating with consumers.

As Victoria’s Secret Weighs What’s Next, Rihanna May Be Onto Something
The once-dominant lingerie brand is retrenching as new rivals present clear and focused messages that are resonating with consumers.

Rihanna: 1; Victoria’s Secret: 0
With her Savage x Fenty extravaganza, the pop superstar-turned-fashion entrepreneur upended the lingerie mega-show format invented by Victoria's Secret. BoF speaks to Rihanna about the show and her goals for the brand.

Rihanna: 1; Victoria’s Secret: 0
With her Savage x Fenty extravaganza, the pop superstar-turned-fashion entrepreneur upended the lingerie mega-show format invented by Victoria's Secret. BoF speaks to Rihanna about the show and her goals for the brand.

Rihanna Opens a New Front in the Lingerie Wars
This week, everyone will be talking about Rihanna's Savage X Fenty spectacle in New York and a hyper-politicised London Fashion Week. Read our BoF Professional Cheat Sheet.

Rihanna Opens a New Front in the Lingerie Wars
This week, everyone will be talking about Rihanna's Savage X Fenty spectacle in New York and a hyper-politicised London Fashion Week. Read our BoF Professional Cheat Sheet.

Rihanna Takes Aim at Victoria’s Secret
The superstar’s Savage x Fenty lingerie line, which just raised $50 million in new funding, is gaining ground on the declining but still-dominant mall brand. Her inclusive, Amazon-streamed answer to the Victoria’s Secret Fashion Show could provide a boost.

Rihanna Takes Aim at Victoria’s Secret
The superstar’s Savage x Fenty lingerie line, which just raised $50 million in new funding, is gaining ground on the declining but still-dominant mall brand. Her inclusive, Amazon-streamed answer to the Victoria’s Secret Fashion Show could provide a boost.

LVMH's Secret Rihanna Project: New Details Emerge, and Why It's a Smart Move
According to newly obtained filings, LVMH’s rumoured new venture with Rihanna seems more likely than ever.

LVMH's Secret Rihanna Project: New Details Emerge, and Why It's a Smart Move
According to newly obtained filings, LVMH’s rumoured new venture with Rihanna seems more likely than ever.

Rihanna Sues Father to Keep Hands Off Her Fenty Trademark
The Barbados-born singer, who uses the Fenty trademark to sell cosmetics, lingerie and sneakers, asked the court for an injunction to stop her father using the Fenty name.

Rihanna Sues Father to Keep Hands Off Her Fenty Trademark
The Barbados-born singer, who uses the Fenty trademark to sell cosmetics, lingerie and sneakers, asked the court for an injunction to stop her father using the Fenty name.

The Race to Replace Victoria’s Secret
The lingerie giant is more vulnerable than at any point in its history, with sales declining and mounting criticism of its marketing. American Eagle, Rihanna and a host of start-ups are positioning themselves as Victoria’s Secret’s body-positive, inclusive successors.

The Race to Replace Victoria’s Secret
The lingerie giant is more vulnerable than at any point in its history, with sales declining and mounting criticism of its marketing. American Eagle, Rihanna and a host of start-ups are positioning themselves as Victoria’s Secret’s body-positive, inclusive successors.