Skip to main content

Savage X Fenty

Build your Company Page

Engage the fashion, beauty and luxury community with your own bespoke Company Page showcasing your brand, job vacancies and culture.

Latest News & Analysis
Fashion Week

Does Fashion Need a New LA Fashion Week?

One of the creative masterminds behind Fenty is part of a group of new owners aiming to reboot LA Fashion Week with new formats and ties to entertainment, beauty and wellness.

Fashion Week

Does Fashion Need a New LA Fashion Week?

One of the creative masterminds behind Fenty is part of a group of new owners aiming to reboot LA Fashion Week with new formats and ties to entertainment, beauty and wellness.


Retail

Victoria’s Secret Is Rebooting Its Scandal-Plagued Fashion Show as Movie

Victoria’s Secret & Co. will bring its fashion show back as a feature-length film this fall after a four-year hiatus, showcasing artists and designers from around the world.

Retail

Victoria’s Secret Is Rebooting Its Scandal-Plagued Fashion Show as Movie

Victoria’s Secret & Co. will bring its fashion show back as a feature-length film this fall after a four-year hiatus, showcasing artists and designers from around the world.


Marketing

How the Lingerie Show Became Just Another Fashion Show

A new generation of brands, including Adore Me and Rihanna’s Savage x Fenty, are experimenting with the concept, but creating an extravaganza on the level of Victoria's Secrets' shows may be permanently out of reach.

Marketing

How the Lingerie Show Became Just Another Fashion Show

A new generation of brands, including Adore Me and Rihanna’s Savage x Fenty, are experimenting with the concept, but creating an extravaganza on the level of Victoria's Secrets' shows may be permanently out of reach.


Retail

Is There Room in the Shapewear Market After Skims? Lizzo Thinks So

The American artist is launching a new brand called Yitty with Fabletics focused on celebrating shapewear rather than hiding it beneath clothes. But a celebrity-backed line doesn’t guarantee success.

Retail

Is There Room in the Shapewear Market After Skims? Lizzo Thinks So

The American artist is launching a new brand called Yitty with Fabletics focused on celebrating shapewear rather than hiding it beneath clothes. But a celebrity-backed line doesn’t guarantee success.


Retail

Why Celebrities Are Buying Their Brands Back

Jessica Simpson, Sean Combs and other early-aughts superstars turned moguls are itching for a comeback. But much has changed about the celebrity fashion business.

Retail

Why Celebrities Are Buying Their Brands Back

Jessica Simpson, Sean Combs and other early-aughts superstars turned moguls are itching for a comeback. But much has changed about the celebrity fashion business.


Luxury

Who’s In and Who’s Out at Milan Fashion Week

This week, everyone will be talking about Milan Fashion Week, Nike’s earnings and Savage X Fenty’s latest fashion show on Amazon.

Luxury

Who’s In and Who’s Out at Milan Fashion Week

This week, everyone will be talking about Milan Fashion Week, Nike’s earnings and Savage X Fenty’s latest fashion show on Amazon.


Marketing

The Intimates Business Is Changing. Can a 40 Year-Old Lingerie Company Keep Up?

The rise of start-ups like Skims and Parade have forced lingerie companies like Victoria’s Secret to evolve. Now, Cosabella, a decades-old lingerie company, is also rebranding to embrace a more inclusive image.

Marketing

The Intimates Business Is Changing. Can a 40 Year-Old Lingerie Company Keep Up?

The rise of start-ups like Skims and Parade have forced lingerie companies like Victoria’s Secret to evolve. Now, Cosabella, a decades-old lingerie company, is also rebranding to embrace a more inclusive image.


Financial Markets

Vaccine Optimism Boosts Luxury

Data from an Israeli study that showed vaccines’ effectiveness is curbing the coronavirus pandemic gave luxury shares a welcome shot in the arm this month.

Financial Markets

Vaccine Optimism Boosts Luxury

Data from an Israeli study that showed vaccines’ effectiveness is curbing the coronavirus pandemic gave luxury shares a welcome shot in the arm this month.


Financial Markets

Luxury Makes Gains Despite Chaos

The market proved resilient through WHO warnings of a Covid spike in Europe, huge uncertainty over Brexit and the US elections, and the collapse of the sector’s biggest deal, as investors set their eyes on 2021.

Financial Markets

Luxury Makes Gains Despite Chaos

The market proved resilient through WHO warnings of a Covid spike in Europe, huge uncertainty over Brexit and the US elections, and the collapse of the sector’s biggest deal, as investors set their eyes on 2021.


Marketing

Is Rihanna’s Savage X Fenty Lingerie Turning Its Hype Into Sales?

With the brand’s second fashion-music bonanza set to stream on Amazon this Friday, BoF examines how Savage X Fenty is performing in a competitive market.

Marketing

Is Rihanna’s Savage X Fenty Lingerie Turning Its Hype Into Sales?

With the brand’s second fashion-music bonanza set to stream on Amazon this Friday, BoF examines how Savage X Fenty is performing in a competitive market.