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Global Markets

Op-Ed | Brands Should Consider a "Season-Less" Show Model

The global fashion industry has already become disconnected from geography and the seasons, argues Paulo Borges.

Global Markets

Op-Ed | Brands Should Consider a "Season-Less" Show Model

The global fashion industry has already become disconnected from geography and the seasons, argues Paulo Borges.


Marketing

Brazil’s Soap Stars Stir Passion for Fashion Brands

Love them or loathe them, Brazilian telenovelas are one of Latin America’s biggest marketing opportunities.

Marketing

Brazil’s Soap Stars Stir Passion for Fashion Brands

Love them or loathe them, Brazilian telenovelas are one of Latin America’s biggest marketing opportunities.


Global Markets

After Identity Crisis, Brazilian Fashion Shows Momentum

Following an "identity crisis" that saw designers sitting out the shows, or showing collections lacking in creativity, São Paulo Fashion Week is on the upswing.

Global Markets

After Identity Crisis, Brazilian Fashion Shows Momentum

Following an "identity crisis" that saw designers sitting out the shows, or showing collections lacking in creativity, São Paulo Fashion Week is on the upswing.


Global Markets

Brazilian Fashion’s Identity Crisis

With high street brands gaining momentum and high-end designers sitting out the shows, or showing collections lacking in creativity, Brazil’s local luxury fashion scene is facing something of an identity crisis.

Global Markets

Brazilian Fashion’s Identity Crisis

With high street brands gaining momentum and high-end designers sitting out the shows, or showing collections lacking in creativity, Brazil’s local luxury fashion scene is facing something of an identity crisis.


Global Markets

The Fashion Trail | Fashion Rio Reaffirms Its Raison-d’Etre

RIO DE JANEIRO, Brazil — While Sao Paulo Fashion Week kicked off on Friday, the industry's eyes have been on Brazil and its booming fashion sector

Global Markets

The Fashion Trail | Fashion Rio Reaffirms Its Raison-d’Etre

RIO DE JANEIRO, Brazil — While Sao Paulo Fashion Week kicked off on Friday, the industry's eyes have been on Brazil and its booming fashion sector