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The Step-by-Step Guide to Brand Elevation | Case Study
A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.
The Step-by-Step Guide to Brand Elevation | Case Study
A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.
The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement
BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.
The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement
BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.
Is Accessible Luxury the Next Big Opportunity in India?
Spurred by rapid growth in the pure luxury market, global brands operating in lower-priced segments like contemporary fashion are entering the country or accelerating expansion plans.
Is Accessible Luxury the Next Big Opportunity in India?
Spurred by rapid growth in the pure luxury market, global brands operating in lower-priced segments like contemporary fashion are entering the country or accelerating expansion plans.
How Brands Can Create Retail Jobs People Actually Want
SMCP Group, the french parent of accessible luxury labels Sandro, Maje, Claudie Pierlot & De Fursac, is launching an academy to make the store associate role more modern and exciting.
How Brands Can Create Retail Jobs People Actually Want
SMCP Group, the french parent of accessible luxury labels Sandro, Maje, Claudie Pierlot & De Fursac, is launching an academy to make the store associate role more modern and exciting.
Louis Vuitton and Gucci to Open First Montreal Flagships
Royalmount, a forthcoming development in Montréal’s Midtown district, has also leased flagship spaces to Tiffany and RH.
Louis Vuitton and Gucci to Open First Montreal Flagships
Royalmount, a forthcoming development in Montréal’s Midtown district, has also leased flagship spaces to Tiffany and RH.
What Will Ruyi’s Unravelling Mean for SMCP?
The future of French contemporary giant Sandro, Maje and Claudie Pierlot is at stake in a dispute between distressed Chinese shareholder Ruyi Group and its lenders.
What Will Ruyi’s Unravelling Mean for SMCP?
The future of French contemporary giant Sandro, Maje and Claudie Pierlot is at stake in a dispute between distressed Chinese shareholder Ruyi Group and its lenders.
SMCP Warns of 20% Sales Drop Due to Coronavirus
The Sandro and Maje owner cited store closures and fewer shoppers due to the outbreak as the reason for the decline.
SMCP Warns of 20% Sales Drop Due to Coronavirus
The Sandro and Maje owner cited store closures and fewer shoppers due to the outbreak as the reason for the decline.
SMCP Reports a Rise in Third-Quarter Sales
The group remains optimistic about a growth in sales following a rise in third-quarter revenue by 10.8 percent to €274.5 million from last year.
SMCP Reports a Rise in Third-Quarter Sales
The group remains optimistic about a growth in sales following a rise in third-quarter revenue by 10.8 percent to €274.5 million from last year.
SMCP Confirms Financial Targets As Q2 Sales Rise
The fashion company reported rising second-quarter sales, with growth between 9 to 11 percent.
SMCP Confirms Financial Targets As Q2 Sales Rise
The fashion company reported rising second-quarter sales, with growth between 9 to 11 percent.
Sandro Owner SMCP Posts Rise in First Quarter Sales
First-quarter sales rose to €274.6 million ($306.4 million), up 9 percent from the previous year.
Sandro Owner SMCP Posts Rise in First Quarter Sales
First-quarter sales rose to €274.6 million ($306.4 million), up 9 percent from the previous year.