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Saks Potts

Saks Potts
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Latest News & Analysis
Sustainability

How Copenhagen Became Fashion’s Sustainability Capital

As regional fashion weeks struggle to stand out, Copenhagen Fashion Week is betting on a radical new approach that will require brands to meet minimum sustainability standards.

Sustainability

How Copenhagen Became Fashion’s Sustainability Capital

As regional fashion weeks struggle to stand out, Copenhagen Fashion Week is betting on a radical new approach that will require brands to meet minimum sustainability standards.


Marketing

Case Study | How to Market a New Brand

Effective marketing is a challenge for every type of consumer brand, but especially for emerging brands. In our latest in-depth case study, BoF decodes the strategies driving real results for eight young lines.

Marketing

Case Study | How to Market a New Brand

Effective marketing is a challenge for every type of consumer brand, but especially for emerging brands. In our latest in-depth case study, BoF decodes the strategies driving real results for eight young lines.


News & Analysis

Will Millennials Boost the Fur Trade?

Millennial-friendly megabrands like Gucci are going fur-free, but the $40 billion global fur industry is working hard to reinvent itself for a new generation of consumers.

News & Analysis

Will Millennials Boost the Fur Trade?

Millennial-friendly megabrands like Gucci are going fur-free, but the $40 billion global fur industry is working hard to reinvent itself for a new generation of consumers.


Fashion Week

Is the ‘Copenhagen Girl’ Denmark’s Next Big Export?

With a noticeable rise in international buyers, press and street style activity at Copenhagen Fashion Week, there's growing evidence that Danish fashion is attracting a global following.

Fashion Week

Is the ‘Copenhagen Girl’ Denmark’s Next Big Export?

With a noticeable rise in international buyers, press and street style activity at Copenhagen Fashion Week, there's growing evidence that Danish fashion is attracting a global following.


Retail

3 Niche Best-Sellers: Magda Butrym, Attico and Saks Potts

Empowered by social media, emerging luxury labels Magda Butrym, Attico and Saks Potts have swiftly become best-sellers at influential stockists.

Retail

3 Niche Best-Sellers: Magda Butrym, Attico and Saks Potts

Empowered by social media, emerging luxury labels Magda Butrym, Attico and Saks Potts have swiftly become best-sellers at influential stockists.