Saks Potts
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How Copenhagen Became Fashion’s Sustainability Capital
As regional fashion weeks struggle to stand out, Copenhagen Fashion Week is betting on a radical new approach that will require brands to meet minimum sustainability standards.

How Copenhagen Became Fashion’s Sustainability Capital
As regional fashion weeks struggle to stand out, Copenhagen Fashion Week is betting on a radical new approach that will require brands to meet minimum sustainability standards.

Case Study | How to Market a New Brand
Effective marketing is a challenge for every type of consumer brand, but especially for emerging brands. In our latest in-depth case study, BoF decodes the strategies driving real results for eight young lines.

Case Study | How to Market a New Brand
Effective marketing is a challenge for every type of consumer brand, but especially for emerging brands. In our latest in-depth case study, BoF decodes the strategies driving real results for eight young lines.

Will Millennials Boost the Fur Trade?
Millennial-friendly megabrands like Gucci are going fur-free, but the $40 billion global fur industry is working hard to reinvent itself for a new generation of consumers.

Will Millennials Boost the Fur Trade?
Millennial-friendly megabrands like Gucci are going fur-free, but the $40 billion global fur industry is working hard to reinvent itself for a new generation of consumers.

Is the ‘Copenhagen Girl’ Denmark’s Next Big Export?
With a noticeable rise in international buyers, press and street style activity at Copenhagen Fashion Week, there's growing evidence that Danish fashion is attracting a global following.

Is the ‘Copenhagen Girl’ Denmark’s Next Big Export?
With a noticeable rise in international buyers, press and street style activity at Copenhagen Fashion Week, there's growing evidence that Danish fashion is attracting a global following.

3 Niche Best-Sellers: Magda Butrym, Attico and Saks Potts
Empowered by social media, emerging luxury labels Magda Butrym, Attico and Saks Potts have swiftly become best-sellers at influential stockists.

3 Niche Best-Sellers: Magda Butrym, Attico and Saks Potts
Empowered by social media, emerging luxury labels Magda Butrym, Attico and Saks Potts have swiftly become best-sellers at influential stockists.