Saint Laurent
Saint Laurent is a Kering-owned luxury fashion brand, founded by the designer Yves Saint Laurent in 1961.


Africa’s $20 Billion E-Commerce Opportunity
The pandemic shone a spotlight on African e-commerce giants like Jumia, Konga and Takealot but now there is a race to become the fashion gateway for the continent. Which specialist etailer will win?

Africa’s $20 Billion E-Commerce Opportunity
The pandemic shone a spotlight on African e-commerce giants like Jumia, Konga and Takealot but now there is a race to become the fashion gateway for the continent. Which specialist etailer will win?

The September Issue Gets an Overdue Makeover
For years, magazines disproportionately relied on white mega-celebrities to sell the most important issue of the year to advertisers. Now, they're responding to readers who want more diversity by featuring women of colour and independent brands. Will the shift pay off?

The September Issue Gets an Overdue Makeover
For years, magazines disproportionately relied on white mega-celebrities to sell the most important issue of the year to advertisers. Now, they're responding to readers who want more diversity by featuring women of colour and independent brands. Will the shift pay off?

How to Make Your Sale Stand Out
From once-a-year events to private access, retail experts and consumer psychologists share the best discounting strategies for getting customers to shop sales.

How to Make Your Sale Stand Out
From once-a-year events to private access, retail experts and consumer psychologists share the best discounting strategies for getting customers to shop sales.

Farfetch Sales Soared During Lockdowns
The fashion marketplace sold record levels of merchandise and cut down on its losses as luxury shoppers pivoted online.

Farfetch Sales Soared During Lockdowns
The fashion marketplace sold record levels of merchandise and cut down on its losses as luxury shoppers pivoted online.

The BoF Podcast: Michael Kors on Why He Left Fashion Week
The American designer has streamlined his collections to just two per year.

The BoF Podcast: Michael Kors on Why He Left Fashion Week
The American designer has streamlined his collections to just two per year.

Japan’s ‘Everything App’ Is a Big Opportunity for Fashion Brands
Line is inextricably woven into the lives of Japanese consumers but fashion brands have not yet fully leveraged the app. Here’s how to use it to get more out of Japan’s $79 billion fashion market.

Japan’s ‘Everything App’ Is a Big Opportunity for Fashion Brands
Line is inextricably woven into the lives of Japanese consumers but fashion brands have not yet fully leveraged the app. Here’s how to use it to get more out of Japan’s $79 billion fashion market.

Kering Sales Down 43.7% in the Second Quarter
The luxury conglomerate added it could not provide a forecast for the second half of the year despite an encouraging recovery in Asia.

Kering Sales Down 43.7% in the Second Quarter
The luxury conglomerate added it could not provide a forecast for the second half of the year despite an encouraging recovery in Asia.

The Truth About the Fashion World, Exposed
Colin McDowell journeys through the most famous ‘tell-all’ exposés of the intrigue, back biting and madness behind the glamorous veneer of the fashion world.

The Truth About the Fashion World, Exposed
Colin McDowell journeys through the most famous ‘tell-all’ exposés of the intrigue, back biting and madness behind the glamorous veneer of the fashion world.

Kering and Bottega Veneta Join BoF Careers
Check out this week’s new partners and available jobs on BoF Careers, the global marketplace for fashion talent.

Kering and Bottega Veneta Join BoF Careers
Check out this week’s new partners and available jobs on BoF Careers, the global marketplace for fashion talent.

What Happened to Rethinking the Fashion System?
For brands big and small, there is real value in rethinking the industry’s traditional system of showing, delivering and discounting collections to better match today’s globalised, digital world. But meaningful change may take 12 to 24 months.

What Happened to Rethinking the Fashion System?
For brands big and small, there is real value in rethinking the industry’s traditional system of showing, delivering and discounting collections to better match today’s globalised, digital world. But meaningful change may take 12 to 24 months.