Saint Laurent
Saint Laurent is a Kering-owned luxury fashion brand, founded by the designer Yves Saint Laurent in 1961.


Alex de Betak on Why Fashion Shows Must Change
The sought-after producer is responsible for some of the most opulent and over-the-top fashion shows of the last 30 years. Now he’s going public with efforts to radically reduce the impact of the industry’s most important marketing moments.

Alex de Betak on Why Fashion Shows Must Change
The sought-after producer is responsible for some of the most opulent and over-the-top fashion shows of the last 30 years. Now he’s going public with efforts to radically reduce the impact of the industry’s most important marketing moments.

In London, an Antidote to Insta-Bait
From Molly Goddard to Simone Rocha, the designers who stood out this week spoke authoritatively to their customers, reports Osman Ahmed.

In London, an Antidote to Insta-Bait
From Molly Goddard to Simone Rocha, the designers who stood out this week spoke authoritatively to their customers, reports Osman Ahmed.

Giantism at Burberry
The show was a measure of the vaulting ambition with which Riccardo Tisci approaches everything he does. He demands respect for such effort. But respect isn’t love.

Giantism at Burberry
The show was a measure of the vaulting ambition with which Riccardo Tisci approaches everything he does. He demands respect for such effort. But respect isn’t love.

Kering Halts Spending in China on Coronavirus Fears
The luxury conglomerate remained upbeat about longer-term prospects as it beat fourth-quarter sales forecasts.

Kering Halts Spending in China on Coronavirus Fears
The luxury conglomerate remained upbeat about longer-term prospects as it beat fourth-quarter sales forecasts.

Gucci, Other Fashion Brands Assess the Coronavirus Impact
This week, everyone will be talking about China's efforts to contain the coronavirus outbreak, red-carpet fashion at the Oscars and the start of London Fashion Week. Get your BoF Professional Cheat Sheet.

Gucci, Other Fashion Brands Assess the Coronavirus Impact
This week, everyone will be talking about China's efforts to contain the coronavirus outbreak, red-carpet fashion at the Oscars and the start of London Fashion Week. Get your BoF Professional Cheat Sheet.

From Tiffany Blue to Louboutin Red: The Power of Owning a Colour
Just a handful of luxury stalwarts are so synonymous with a colour that consumers can instantly equate the shade with the name. So, how does a brand own a tone, and should smaller labels try?

From Tiffany Blue to Louboutin Red: The Power of Owning a Colour
Just a handful of luxury stalwarts are so synonymous with a colour that consumers can instantly equate the shade with the name. So, how does a brand own a tone, and should smaller labels try?

Does a Prada Sale Make Sense?
The Italian brand may no longer be a luxury leader, but it is still an attractive asset for prospective buyers.

Does a Prada Sale Make Sense?
The Italian brand may no longer be a luxury leader, but it is still an attractive asset for prospective buyers.

Brands Beware: The Digital Grey Market Is Growing
Online grey market vendors are offering hefty discounts on luxury products via websites that mimic official e-tailers. How can they be stopped?

Brands Beware: The Digital Grey Market Is Growing
Online grey market vendors are offering hefty discounts on luxury products via websites that mimic official e-tailers. How can they be stopped?

How to Unify a Global Brand
Can a luxury label make its lipsticks and handbags feel part of the same universe, no matter where or how customers encounter them? BoF breaks down what it takes to create coherency.

How to Unify a Global Brand
Can a luxury label make its lipsticks and handbags feel part of the same universe, no matter where or how customers encounter them? BoF breaks down what it takes to create coherency.

Can Richemont Fight Off LVMH?
LVMH’s Tiffany takeover puts new pressure on the Swiss luxury conglomerate, which can either take it on the chin or stage a major counterattack, merging with Chanel or Kering, says Luca Solca.

Can Richemont Fight Off LVMH?
LVMH’s Tiffany takeover puts new pressure on the Swiss luxury conglomerate, which can either take it on the chin or stage a major counterattack, merging with Chanel or Kering, says Luca Solca.