Saint Laurent
Saint Laurent is a Kering-owned luxury fashion brand, founded by the designer Yves Saint Laurent in 1961.


Why Luxury Came to the Rescue
To support the fight against Covid-19, European fashion companies have been doing everything from producing hand sanitiser to building new hospital wings. What’s driving these wartime-like efforts?

Why Luxury Came to the Rescue
To support the fight against Covid-19, European fashion companies have been doing everything from producing hand sanitiser to building new hospital wings. What’s driving these wartime-like efforts?

Designers Lobby to ‘Fix’ the Fashion System. Will It Work?
In recent weeks, three different groups of designers and retailers have proposed shifts to the industry’s product delivery and discounting calendars in a bid to create healthier, more profitable businesses. Can they pull it off?

Designers Lobby to ‘Fix’ the Fashion System. Will It Work?
In recent weeks, three different groups of designers and retailers have proposed shifts to the industry’s product delivery and discounting calendars in a bid to create healthier, more profitable businesses. Can they pull it off?

Can a New Chief Bring Commercial Magic Back to Valentino?
Star merchandiser Jacopo Venturini, who most recently played a pivotal role in the blockbuster success of Gucci, starts in the new role on June 1.

Can a New Chief Bring Commercial Magic Back to Valentino?
Star merchandiser Jacopo Venturini, who most recently played a pivotal role in the blockbuster success of Gucci, starts in the new role on June 1.

Why Brands Are Revisiting Old Advertising Campaigns
Instagram influencers aren’t the only ones posting throwback content. Lockdown measures are prompting brands like Louis Vuitton, Saint Laurent and Versace to revisit their archives.

Why Brands Are Revisiting Old Advertising Campaigns
Instagram influencers aren’t the only ones posting throwback content. Lockdown measures are prompting brands like Louis Vuitton, Saint Laurent and Versace to revisit their archives.

What Makes a Luxury Turnaround Work?
From Bottega Veneta’s aesthetic reinvention to Burberry’s attempts to move upmarket, there are several different genres of brand turnaround strategies, with significantly different probabilities of success.

What Makes a Luxury Turnaround Work?
From Bottega Veneta’s aesthetic reinvention to Burberry’s attempts to move upmarket, there are several different genres of brand turnaround strategies, with significantly different probabilities of success.

What to Do When You’ve Been Laid Off
BoF talked to experts to find out what fashion workers who have lost their jobs during the coronavirus pandemic should do next.

What to Do When You’ve Been Laid Off
BoF talked to experts to find out what fashion workers who have lost their jobs during the coronavirus pandemic should do next.

Why Fashion 'Seasons' Are Obsolete
This week, Saint Laurent said it would skip Paris Fashion Week and set its own schedule for showing collections for the rest of the year, raising deeper questions about following universal fashion seasons in a global market.

Why Fashion 'Seasons' Are Obsolete
This week, Saint Laurent said it would skip Paris Fashion Week and set its own schedule for showing collections for the rest of the year, raising deeper questions about following universal fashion seasons in a global market.

A Fashion World Without Department Stores
Debt-laden Neiman Marcus seems set to be the first major American department store to succumb to the coronavirus crisis in what could become a wave of insolvencies across the sector. What will the fashion landscape look like as these once-mighty chains falter?

A Fashion World Without Department Stores
Debt-laden Neiman Marcus seems set to be the first major American department store to succumb to the coronavirus crisis in what could become a wave of insolvencies across the sector. What will the fashion landscape look like as these once-mighty chains falter?

Gucci Is Pulling Further Back from Wholesale, and 6 Other Key Takeaways From Kering's Q1 Results
Kering Chief Financial Officer Jean-Marc Duplaix was hesitant to draw any conclusions about how a global recovery might look like from the few weeks of partially reopened stores in China.

Gucci Is Pulling Further Back from Wholesale, and 6 Other Key Takeaways From Kering's Q1 Results
Kering Chief Financial Officer Jean-Marc Duplaix was hesitant to draw any conclusions about how a global recovery might look like from the few weeks of partially reopened stores in China.

Should Fashion Skip a Season?
The risks and rewards of not producing the Autumn/Winter 2020 collections.

Should Fashion Skip a Season?
The risks and rewards of not producing the Autumn/Winter 2020 collections.