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Saint Laurent

Saint Laurent is a Kering-owned luxury fashion brand, founded by the designer Yves Saint Laurent in 1961.

Saint Laurent
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Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called ‘Rive Gauche’, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape.

In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe.

Today, Saint Laurent collections include women’s and men’s ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear.

For more information, please visit our website: http://www.ysl.com

— Written by BoF Staff

Company Snapshot

TYPEPrivate
ESTABLISHED1961
HEADQUARTERSFrance
EMPLOYEES1,001 - 5,000
Latest News & Analysis
Fashion Week

Paris Day Two: Monument Men

Jonathan Anderson at Dior and Anthony Vaccarello at Saint Laurent liberate legacies, writes Tim Blanks.

Fashion Week

Paris Day Two: Monument Men

Jonathan Anderson at Dior and Anthony Vaccarello at Saint Laurent liberate legacies, writes Tim Blanks.


Fashion Week

At Saint Laurent, Dressing and Undressing

Anthony Vaccarello’s latest men’s outing was impeccably executed, but the frisson of eroticism the designer has mastered so well in the past got lost along the way, writes Angelo Flaccavento.

Fashion Week

At Saint Laurent, Dressing and Undressing

Anthony Vaccarello’s latest men’s outing was impeccably executed, but the frisson of eroticism the designer has mastered so well in the past got lost along the way, writes Angelo Flaccavento.


Marketing

Can Brands Turn Their Most Devoted Fans Into Paying Customers?

Plenty of people root for their favourite label like it’s their local football team — but that passion doesn’t always translate into sales.

Marketing

Can Brands Turn Their Most Devoted Fans Into Paying Customers?

Plenty of people root for their favourite label like it’s their local football team — but that passion doesn’t always translate into sales.


Luxury

Kering Sales Beat Expectations as Investors Bet on Comeback

Sales at flagship brand Gucci fell by 14 percent in the third quarter with overall group sales down 5 percent.

Luxury

Kering Sales Beat Expectations as Investors Bet on Comeback

Sales at flagship brand Gucci fell by 14 percent in the third quarter with overall group sales down 5 percent.


Fashion Week

Did Fashion’s Season of Change Actually Change Anything? Yes and No

This season will be remembered as one of the most heavily debated, and divisive, moments in the history of the modern fashion industry, writes Angelo Flaccavento.

Fashion Week

Did Fashion’s Season of Change Actually Change Anything? Yes and No

This season will be remembered as one of the most heavily debated, and divisive, moments in the history of the modern fashion industry, writes Angelo Flaccavento.


Fashion Week

Paris Day One: Subversive Saint Laurent

Anthony Vaccarello guarantees that what you see is not the whole truth, writes Tim Blanks.

Fashion Week

Paris Day One: Subversive Saint Laurent

Anthony Vaccarello guarantees that what you see is not the whole truth, writes Tim Blanks.


Fashion Week

At Paris Fashion Week, Bigger Was Rarely Better

Julian Klausner’s Dries Van Noten was the winner of a Paris men’s season where grand statements risked overpowering the fashion, reports Angelo Flaccavento.

Fashion Week

At Paris Fashion Week, Bigger Was Rarely Better

Julian Klausner’s Dries Van Noten was the winner of a Paris men’s season where grand statements risked overpowering the fashion, reports Angelo Flaccavento.


Luxury

Kering’s Woes Deepen as Gucci Sales Tumble 25%

Group revenues fell 14 percent in the first quarter as Saint Laurent and Balenciaga also suffered from the downturn in luxury demand.

Luxury

Kering’s Woes Deepen as Gucci Sales Tumble 25%

Group revenues fell 14 percent in the first quarter as Saint Laurent and Balenciaga also suffered from the downturn in luxury demand.


Fashion Week

5 Brands That Dominated the Social Conversation During Paris Fashion Week

While critics may have hailed Tom Ford and Givenchy as standout moments of the season, new analysis from BoF INSIGHTS PULSE says Schiaparelli, Coperni and Chanel led the user-generated conversation on social media during Paris Fashion Week.

Fashion Week

5 Brands That Dominated the Social Conversation During Paris Fashion Week

While critics may have hailed Tom Ford and Givenchy as standout moments of the season, new analysis from BoF INSIGHTS PULSE says Schiaparelli, Coperni and Chanel led the user-generated conversation on social media during Paris Fashion Week.


Fashion Weeks

Paris Day Nine: Fashion Is a Kitchen, Not a Laboratory

The importance of a recipe — not a formula — was on display at Chanel, Miu Miu and Saint Laurent on the last day of Paris Fashion Week.

Fashion Weeks

Paris Day Nine: Fashion Is a Kitchen, Not a Laboratory

The importance of a recipe — not a formula — was on display at Chanel, Miu Miu and Saint Laurent on the last day of Paris Fashion Week.