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Beauty
The Best of BoF 2025: The Next Big Beauty Boom?
Skinified routines and premium stylers drove most of the category's growth in 2025, as consumers became more value conscious in their hair care purchases overall.
The Best of BoF 2025: The Next Big Beauty Boom?
Skinified routines and premium stylers drove most of the category's growth in 2025, as consumers became more value conscious in their hair care purchases overall.