Ruhan
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How Fashion Can Tap Into China’s Latest TV Craze
Hit programmes are a powerful way for brands to appeal to China’s 900 million internet users, but the mass marketing approach won’t pay off for everyone. Which brands are in position to benefit most?
How Fashion Can Tap Into China’s Latest TV Craze
Hit programmes are a powerful way for brands to appeal to China’s 900 million internet users, but the mass marketing approach won’t pay off for everyone. Which brands are in position to benefit most?
How Can Brands Stand Out in China's Oversaturated Influencer Economy?
An influencer incubator’s IPO and subsequent share plunge speak volumes about the future of engagement and trust in an $18 billion industry. Read China Decoded to make sense of the market.
How Can Brands Stand Out in China's Oversaturated Influencer Economy?
An influencer incubator’s IPO and subsequent share plunge speak volumes about the future of engagement and trust in an $18 billion industry. Read China Decoded to make sense of the market.
Forget Luxury, Cheap Clothes Mean Big Money in China
There is a fortune to be made selling low-cost clothing in China. But cut-throat competition, ‘Taobao villages’ and local know-how give domestic players an edge over global names like H&M and Zara.
Forget Luxury, Cheap Clothes Mean Big Money in China
There is a fortune to be made selling low-cost clothing in China. But cut-throat competition, ‘Taobao villages’ and local know-how give domestic players an edge over global names like H&M and Zara.