RTFKT
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RTFKT Co-Founder Has Died
Benoît Pagotto, who co-founded the virtual fashion platform RTFKT that Nike acquired in 2021 and shuttered last year, passed away earlier this month, friends and associates confirmed.
RTFKT Co-Founder Has Died
Benoît Pagotto, who co-founded the virtual fashion platform RTFKT that Nike acquired in 2021 and shuttered last year, passed away earlier this month, friends and associates confirmed.
Fashion’s Innovation Dilemma
Nike’s shuttering of RTFKT, the virtual sneaker brand it acquired in 2021, highlights a perennial problem for companies that want to remain innovation leaders: Rush in and potentially make a costly mistake, or hang back and risk being late.
Fashion’s Innovation Dilemma
Nike’s shuttering of RTFKT, the virtual sneaker brand it acquired in 2021, highlights a perennial problem for companies that want to remain innovation leaders: Rush in and potentially make a costly mistake, or hang back and risk being late.
Nike-Owned Virtual Sneaker Brand RTFKT Is Shutting Down
The virtual sneaker and fashion brand will cease operations at a moment when Nike is reassessing priorities under new CEO Elliott Hill.
Nike-Owned Virtual Sneaker Brand RTFKT Is Shutting Down
The virtual sneaker and fashion brand will cease operations at a moment when Nike is reassessing priorities under new CEO Elliott Hill.
How Web3 Is Shaking Up Digital Marketing
A growing number of brands will be experimenting with nascent web3 technologies like NFTs, and learning that careful nurturing is needed to thrive, as The State of Fashion 2023 explains.
How Web3 Is Shaking Up Digital Marketing
A growing number of brands will be experimenting with nascent web3 technologies like NFTs, and learning that careful nurturing is needed to thrive, as The State of Fashion 2023 explains.
Benoit Pagotto: The Nike-Backed Gamer Building the Supreme of the Metaverse
Virtual fashion brand RTFKT rocketed from launch to Nike acquisition in less than two years. The man on the joystick isn’t a Silicon Valley geek but a French provocateur with a radical business vision and a warning for the fashion industry: ‘A lot of brands are going to die.’
Benoit Pagotto: The Nike-Backed Gamer Building the Supreme of the Metaverse
Virtual fashion brand RTFKT rocketed from launch to Nike acquisition in less than two years. The man on the joystick isn’t a Silicon Valley geek but a French provocateur with a radical business vision and a warning for the fashion industry: ‘A lot of brands are going to die.’