Rothy's
How to Sell Menswear to Women and Womenswear to Men
Selling to another gender offers growth opportunities but comes with a unique set of challenges for marketers.
How to Sell Menswear to Women and Womenswear to Men
Selling to another gender offers growth opportunities but comes with a unique set of challenges for marketers.
Rothy’s Built a Cult Hero Product For Women. Can It Do the Same With Men?
The direct-to-consumer footwear company is releasing sneakers and loafers in a bid for the men’s footwear market.
Rothy’s Built a Cult Hero Product For Women. Can It Do the Same With Men?
The direct-to-consumer footwear company is releasing sneakers and loafers in a bid for the men’s footwear market.
How to Make Your Customer Service Better
Crippled with shipment delays and mountains of returns, brands are crumbling under an influx of inquiries — and losing customers along the way. Here’s how to turn it around.
How to Make Your Customer Service Better
Crippled with shipment delays and mountains of returns, brands are crumbling under an influx of inquiries — and losing customers along the way. Here’s how to turn it around.
Power Moves | Allbirds Adds to Board of Directors, LVMH-Owned Moynat Appoints CEO
This week, Allbirds appoints an Old Navy executive to its board, while LVMH brand Moynat brings in a new CEO from stablemate Sephora.
Power Moves | Allbirds Adds to Board of Directors, LVMH-Owned Moynat Appoints CEO
This week, Allbirds appoints an Old Navy executive to its board, while LVMH brand Moynat brings in a new CEO from stablemate Sephora.
Is China Primed for a ‘Minimalist Movement’? DTC Brands Hope So.
DTC brands like Everlane, Allbirds and Rothy’s have hit the Chinese market this year, betting on sophisticated e-commerce solutions and a new generation keen on the ‘decluttered look’.
Is China Primed for a ‘Minimalist Movement’? DTC Brands Hope So.
DTC brands like Everlane, Allbirds and Rothy’s have hit the Chinese market this year, betting on sophisticated e-commerce solutions and a new generation keen on the ‘decluttered look’.
Fake Allbirds and Glossier Dupes: DTC Brands Are Battling Counterfeits and Knockoffs
Direct-to-consumer brands like Allbirds, Glossier and Rothy’s are battling counterfeiters and copycats. These startups now face a problem even big-budgeted luxury brands can't fix.
Fake Allbirds and Glossier Dupes: DTC Brands Are Battling Counterfeits and Knockoffs
Direct-to-consumer brands like Allbirds, Glossier and Rothy’s are battling counterfeiters and copycats. These startups now face a problem even big-budgeted luxury brands can't fix.
Start-Up School: How to Write a Business Plan
A step-by-step guide to formulate your business strategy to kick-start your fashion company.
Start-Up School: How to Write a Business Plan
A step-by-step guide to formulate your business strategy to kick-start your fashion company.
How Online Brands Can Pave a Path to Profitability
Many direct-to-consumer brands run losses for years, relying on a perpetual cycle of funding rounds to cover the cost of acquiring new customers. Here’s BoF’s guide to getting out of the red, with advice from founders of start-ups that did it.
How Online Brands Can Pave a Path to Profitability
Many direct-to-consumer brands run losses for years, relying on a perpetual cycle of funding rounds to cover the cost of acquiring new customers. Here’s BoF’s guide to getting out of the red, with advice from founders of start-ups that did it.
How to Make Sustainable Fashion People Will Actually Buy
Veja, Rothy's and Allbirds are three sustainable brands that have cracked the formula for creating ethical shoes that are also money spinners.
How to Make Sustainable Fashion People Will Actually Buy
Veja, Rothy's and Allbirds are three sustainable brands that have cracked the formula for creating ethical shoes that are also money spinners.
Start-Up School | Chapter 2: Fund Your Business for Growth
A few lucky founders have all the money they need to launch their business. Everyone else needs outside funding. Founders must consider not only how much cash they need to raise, but which investors to bring in, and on what terms.
Start-Up School | Chapter 2: Fund Your Business for Growth
A few lucky founders have all the money they need to launch their business. Everyone else needs outside funding. Founders must consider not only how much cash they need to raise, but which investors to bring in, and on what terms.