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‘Mormon Wives’ Puts Momfluencers’ Selling Power in the Spotlight
“The Secret Lives of Mormon Wives” on Hulu sheds light on a powerful influencer segment that drives shopping habits well beyond Salt Lake City.

‘Mormon Wives’ Puts Momfluencers’ Selling Power in the Spotlight
“The Secret Lives of Mormon Wives” on Hulu sheds light on a powerful influencer segment that drives shopping habits well beyond Salt Lake City.

Announcing Reformation and RewardStyle
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Announcing Reformation and RewardStyle
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

The Great Influencer Shakeout
Fashion influencers are seeing a plunge in brand deals during the pandemic. They must evolve their content and flex their creative skills or risk being left behind.

The Great Influencer Shakeout
Fashion influencers are seeing a plunge in brand deals during the pandemic. They must evolve their content and flex their creative skills or risk being left behind.

Fashion Tech Startup RewardStyle Raises $15 Million in Funding
RewardStyle, a startup that helps fashion bloggers get paid, has raised $15 million in a funding round that values the company at $290 million.

Fashion Tech Startup RewardStyle Raises $15 Million in Funding
RewardStyle, a startup that helps fashion bloggers get paid, has raised $15 million in a funding round that values the company at $290 million.

Smartphones Make Catwalks Instantly Shoppable
NEW YORK, United States — Fashionistas who want the latest looks from New York's Fashion Week no longer need an invite to the exclusive event. A

Smartphones Make Catwalks Instantly Shoppable
NEW YORK, United States — Fashionistas who want the latest looks from New York's Fashion Week no longer need an invite to the exclusive event. A

Op-Ed | Fashion Magazines Are Missing the Mark with Shoppable Content
Fashion magazines need to upgrade their e-commerce experiences and make shopping their content more user-friendly, argues Renata Certo-Ware.

Op-Ed | Fashion Magazines Are Missing the Mark with Shoppable Content
Fashion magazines need to upgrade their e-commerce experiences and make shopping their content more user-friendly, argues Renata Certo-Ware.