Revolve
Why Revolve Is Buying Paris Couture House Alexandre Vauthier
The US e-tailer, a long-time stockist of Vauthier, is acquiring the label out of administration with plans to boost merchandising and e-commerce, BoF can exclusively reveal.
Why Revolve Is Buying Paris Couture House Alexandre Vauthier
The US e-tailer, a long-time stockist of Vauthier, is acquiring the label out of administration with plans to boost merchandising and e-commerce, BoF can exclusively reveal.
Revolve Invented Influencer Marketing as We Know It. Now It’s Pulling Back.
The brand’s scaled-back Revolve Festival points to a new direction in its signature influencer marketing approach.
Revolve Invented Influencer Marketing as We Know It. Now It’s Pulling Back.
The brand’s scaled-back Revolve Festival points to a new direction in its signature influencer marketing approach.
What Happens When Coachella Is Just Another Concert
The two-weekend music festival kicks off on Friday amid questions about whether it’s losing its cachet with music lovers – and its status as one of fashion’s top marketing opportunities.
What Happens When Coachella Is Just Another Concert
The two-weekend music festival kicks off on Friday amid questions about whether it’s losing its cachet with music lovers – and its status as one of fashion’s top marketing opportunities.
The Year Ahead: How Gen AI Is Reshaping Fashion’s Creativity
After generative AI’s breakout year in 2023, The State of Fashion 2024 examines emerging use cases across creative industries, including fashion.
The Year Ahead: How Gen AI Is Reshaping Fashion’s Creativity
After generative AI’s breakout year in 2023, The State of Fashion 2024 examines emerging use cases across creative industries, including fashion.
Revolve Is Selling Clothes Designed by AI
The online retailer dropped its first collection of physical garments based on designs from the winners of AI Fashion Week.
Revolve Is Selling Clothes Designed by AI
The online retailer dropped its first collection of physical garments based on designs from the winners of AI Fashion Week.
Case Study | Fashion’s New Playbook for Online Returns
The e-commerce boom may have cooled but online returns rates remain high, and the costs of processing them are more expensive than ever. BoF unpacks how retailers can reduce the costs of returns and protect profit margins, while improving customers’ shopping experience to generate higher sales.
Case Study | Fashion’s New Playbook for Online Returns
The e-commerce boom may have cooled but online returns rates remain high, and the costs of processing them are more expensive than ever. BoF unpacks how retailers can reduce the costs of returns and protect profit margins, while improving customers’ shopping experience to generate higher sales.
Do Shoppers Still Want Retailers’ Private Brands?
Amazon just closed most of its in-house clothing brands and Macy’s is rethinking its approach. But when done right, store lines can take on a life of their own.
Do Shoppers Still Want Retailers’ Private Brands?
Amazon just closed most of its in-house clothing brands and Macy’s is rethinking its approach. But when done right, store lines can take on a life of their own.
Fashion Execs Can’t Stop Talking About AI
Executives have been highlighting the technology more often on earnings calls, suggesting more businesses are adopting it — and maybe giving it a shoutout to impress investors.
Fashion Execs Can’t Stop Talking About AI
Executives have been highlighting the technology more often on earnings calls, suggesting more businesses are adopting it — and maybe giving it a shoutout to impress investors.
AI Is Really Good at Designing Knitwear (Belts, Not So Much)
The first AI Fashion Week offered a convincing showcase for AI-generated fashion. The hard part may be turning the designs into real clothes.
AI Is Really Good at Designing Knitwear (Belts, Not So Much)
The first AI Fashion Week offered a convincing showcase for AI-generated fashion. The hard part may be turning the designs into real clothes.
What Happens When Digital Brands Have to Cut Back on Marketing
With an uncertain economic outlook, digital brands are forced to make tough calls on whether to cut back on marketing at the expense of growth or continue to spend and accept lower profits.
What Happens When Digital Brands Have to Cut Back on Marketing
With an uncertain economic outlook, digital brands are forced to make tough calls on whether to cut back on marketing at the expense of growth or continue to spend and accept lower profits.