Rent the Runway
What Brands Are Doing Instead of Influencer Campaigns
With pre-pandemic budgets slashed, brands are relying less heavily on influencers, using what marketing dollars they have left in creative ways.
What Brands Are Doing Instead of Influencer Campaigns
With pre-pandemic budgets slashed, brands are relying less heavily on influencers, using what marketing dollars they have left in creative ways.
Case Study | The Next Wave of Luxury E-Commerce
Online luxury retail is now 20 years old. But after two decades of innovation, once-groundbreaking multi-brand giants face significant changes in consumer behaviour — and a growing, diverse stable of competitors — just as the coronavirus epidemic turns the world upside down. What happens now?
Case Study | The Next Wave of Luxury E-Commerce
Online luxury retail is now 20 years old. But after two decades of innovation, once-groundbreaking multi-brand giants face significant changes in consumer behaviour — and a growing, diverse stable of competitors — just as the coronavirus epidemic turns the world upside down. What happens now?
Keeping Track of Fashion's Layoffs
From Macy’s to Everlane, the retail industry is bracing for more layoffs as store closures and economic turmoil hurt sales.
Keeping Track of Fashion's Layoffs
From Macy’s to Everlane, the retail industry is bracing for more layoffs as store closures and economic turmoil hurt sales.
Rental and Resale Were Supposed to Be the Future. Could Coronavirus Change That?
While the whole apparel sector is challenged by the ongoing crisis, fast-growing of rental and resale platforms may be uniquely and disproportionately impacted.
Rental and Resale Were Supposed to Be the Future. Could Coronavirus Change That?
While the whole apparel sector is challenged by the ongoing crisis, fast-growing of rental and resale platforms may be uniquely and disproportionately impacted.
Power Moves | Miu Miu Appoints General Manager, Nike Announces Shakeup
This week, Prada appoints a former Kering Eyewear executive to the helm of Miu Miu, while Nike makes a number of changes to its C-Suite.
Power Moves | Miu Miu Appoints General Manager, Nike Announces Shakeup
This week, Prada appoints a former Kering Eyewear executive to the helm of Miu Miu, while Nike makes a number of changes to its C-Suite.
The Fashion Rental Market Tested and Explained: Who Has the Best Service?
BoF tried out five of the most popular fashion rental services. The verdict? While renting solves some pain points, the promise of an infinite closet has yet to be fulfilled.
The Fashion Rental Market Tested and Explained: Who Has the Best Service?
BoF tried out five of the most popular fashion rental services. The verdict? While renting solves some pain points, the promise of an infinite closet has yet to be fulfilled.
Three Strategies for Brands Entering the Rental Market
Want to get started with rental, but not sure which avenue to take? BoF breaks down the options and weighs the pros and cons of each.
Three Strategies for Brands Entering the Rental Market
Want to get started with rental, but not sure which avenue to take? BoF breaks down the options and weighs the pros and cons of each.
Op-Ed | Buy, Don't Rent: The Virtues of Owning Clothes
The sharing economy promotes mindless overconsumption, argues Eugene Rabkin. Buy less, pay more and keep your garments for longer.
Op-Ed | Buy, Don't Rent: The Virtues of Owning Clothes
The sharing economy promotes mindless overconsumption, argues Eugene Rabkin. Buy less, pay more and keep your garments for longer.
How to Handle a Customer Service Crisis
For retailers large and small, mishaps are inevitable. But how a company responds to its mistakes is crucial. If handled poorly, disgruntled customers may turn away from a brand for good. But the right moves can turn a disaster into an opportunity to build greater loyalty.
How to Handle a Customer Service Crisis
For retailers large and small, mishaps are inevitable. But how a company responds to its mistakes is crucial. If handled poorly, disgruntled customers may turn away from a brand for good. But the right moves can turn a disaster into an opportunity to build greater loyalty.
Peer-to-Peer Rental Start-Ups Take on Rent the Runway
A slew of new companies offer fashion rentals from users' closets and say their business models are easier to manage. But are customers dedicated enough to ship out and clean their own items?
Peer-to-Peer Rental Start-Ups Take on Rent the Runway
A slew of new companies offer fashion rentals from users' closets and say their business models are easier to manage. But are customers dedicated enough to ship out and clean their own items?