The Reformation
Fashion's Top VCs Open Their Playbooks
A new breed of VC firms is backing next-generation digital lifestyle brands targeting millennials. BoF talks to five of the top players to decode their investment theses.
Fashion's Top VCs Open Their Playbooks
A new breed of VC firms is backing next-generation digital lifestyle brands targeting millennials. BoF talks to five of the top players to decode their investment theses.
Why Digital Brands Are Invading Department Stores
Traditional retailers are bringing internet-born, direct-to-consumer brands into their stores as a way to draw millennials, creating new models for wholesale partnerships in the process.
Why Digital Brands Are Invading Department Stores
Traditional retailers are bringing internet-born, direct-to-consumer brands into their stores as a way to draw millennials, creating new models for wholesale partnerships in the process.
Op-Ed | Millennials Say They Care About Sustainability. So, Why Don't They Shop This Way?
The gap between millennials’ stated interest in sustainability and their actual purchasing patterns is not due to lack of conviction but product availability and lack of clear marketing, argues Luna Atamian Hahn-Petersen.
Op-Ed | Millennials Say They Care About Sustainability. So, Why Don't They Shop This Way?
The gap between millennials’ stated interest in sustainability and their actual purchasing patterns is not due to lack of conviction but product availability and lack of clear marketing, argues Luna Atamian Hahn-Petersen.
A Guide to Early-Stage Fundraising
Nascent brands often seek external capital to fuel future growth — or simply stay afloat. But how much money should start-ups really be raising, when and from where?
A Guide to Early-Stage Fundraising
Nascent brands often seek external capital to fuel future growth — or simply stay afloat. But how much money should start-ups really be raising, when and from where?
Reformation Raises $25 Million to Fuel Brick-and-Mortar Growth
Founder and chief executive Yael Aflalo will use the Series B round of financing, led by Stripes Group with participation from 14W andImaginary Ventures, to open more tech-enabled retail locations.
Reformation Raises $25 Million to Fuel Brick-and-Mortar Growth
Founder and chief executive Yael Aflalo will use the Series B round of financing, led by Stripes Group with participation from 14W andImaginary Ventures, to open more tech-enabled retail locations.
How BFF Marketing Became the M.O. for Women’s Direct-to-Consumer Brands
The approach — predicated on the notion that a brand is your ‘best friend forever’ — is the core narrative behind the rise of some of the most successful direct-to-consumer womenswear and beauty brands.
How BFF Marketing Became the M.O. for Women’s Direct-to-Consumer Brands
The approach — predicated on the notion that a brand is your ‘best friend forever’ — is the core narrative behind the rise of some of the most successful direct-to-consumer womenswear and beauty brands.
The Top 10 Venture-Backed Fashion Startups
As a spate of disruptive startups inch toward a decade in business, those being disrupted are increasingly turning to acquisitions to better secure their futures. BoF identifies the top targets.
The Top 10 Venture-Backed Fashion Startups
As a spate of disruptive startups inch toward a decade in business, those being disrupted are increasingly turning to acquisitions to better secure their futures. BoF identifies the top targets.
Does Reshoring Fashion Manufacturing Make Sense?
Reshoring — bringing manufacturing back to Europe and the US — can help fashion businesses build their brands and improve agility. But is it worth it?
Does Reshoring Fashion Manufacturing Make Sense?
Reshoring — bringing manufacturing back to Europe and the US — can help fashion businesses build their brands and improve agility. But is it worth it?
High Street Retailers Step Up to the Altar
With off-the-rack gowns at competitive prices, retailers like Asos are targeting brides-to-be who are spending less on the dress.
High Street Retailers Step Up to the Altar
With off-the-rack gowns at competitive prices, retailers like Asos are targeting brides-to-be who are spending less on the dress.
Op-Ed | Embracing Digital Is a Matter of Survival
The fashion world is late to the tech revolution, but there are seven ways in which fashion and luxury brands can aggressively exploit digital to boost their businesses, says Frederic Court.
Op-Ed | Embracing Digital Is a Matter of Survival
The fashion world is late to the tech revolution, but there are seven ways in which fashion and luxury brands can aggressively exploit digital to boost their businesses, says Frederic Court.