The Reformation
The Myths and Realities of Retail’s New Normal
As the Omicron variant sweeps across the world, retailers are reckoning with an inescapable reality: Covid-19 is here to stay. BoF outlines the fundamental facts that should inform the industry’s next moves.
The Myths and Realities of Retail’s New Normal
As the Omicron variant sweeps across the world, retailers are reckoning with an inescapable reality: Covid-19 is here to stay. BoF outlines the fundamental facts that should inform the industry’s next moves.
Why Venture Capital Is a Bad Fit for (Most) Fashion Businesses
For every Reformation, there are a dozen Outdoor Voices. Most apparel companies will have better luck looking beyond Silicon Valley for funding.
Why Venture Capital Is a Bad Fit for (Most) Fashion Businesses
For every Reformation, there are a dozen Outdoor Voices. Most apparel companies will have better luck looking beyond Silicon Valley for funding.
No Parties, No Problem: How Fashion Is Selling Holiday Clothes in 2020
In a year where sweatpants, pyjamas and activewear dominated fashion, brands have had to adjust their own offerings just to survive. So, what sells?
No Parties, No Problem: How Fashion Is Selling Holiday Clothes in 2020
In a year where sweatpants, pyjamas and activewear dominated fashion, brands have had to adjust their own offerings just to survive. So, what sells?
Can Reformation Make Fast Fashion Sustainable?
The LA-based brand is laying out a new set of commitments designed to decouple its growth from its environmental impact.
Can Reformation Make Fast Fashion Sustainable?
The LA-based brand is laying out a new set of commitments designed to decouple its growth from its environmental impact.
Announcing Reformation and RewardStyle
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Announcing Reformation and RewardStyle
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Former Reformation CEO Deemed Not 'Racist’ as Workplace Reckoning Continues
After founder Yael Aflalo stepped down amid racism allegations in June, the private equity-backed, cool-girl brand commissioned a third-party investigation into its corporate culture. The results cleared Aflalo of racism, but revealed broader issues at the company.
Former Reformation CEO Deemed Not 'Racist’ as Workplace Reckoning Continues
After founder Yael Aflalo stepped down amid racism allegations in June, the private equity-backed, cool-girl brand commissioned a third-party investigation into its corporate culture. The results cleared Aflalo of racism, but revealed broader issues at the company.
Reformation Founder and CEO Steps Down After Accusations of Racism
Yael Aflalo, who founded the womenswear brand in 2009, will be replaced by current president Hali Borenstein.
Reformation Founder and CEO Steps Down After Accusations of Racism
Yael Aflalo, who founded the womenswear brand in 2009, will be replaced by current president Hali Borenstein.
Corporate Activism Put to the Test
Societal unrest has left consumers more suspicious of branded social responsibility initiatives than ever.
Corporate Activism Put to the Test
Societal unrest has left consumers more suspicious of branded social responsibility initiatives than ever.
How to Avoid the Greenwashing Trap
As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.
How to Avoid the Greenwashing Trap
As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.
Fashion on Lockdown: What's Closed, What's Cancelled
BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.
Fashion on Lockdown: What's Closed, What's Cancelled
BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.