The Reformation
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Textile Recycler Circ Names New Brand Partners as It Grows Commercial Reach
A new group of brand partners, including Reformation and C&A, is joining the poly-cotton recycler’s long-term commercialisation program only weeks after its debut, signalling growing demand as the company gears up for industrial-scale production in Europe.
Textile Recycler Circ Names New Brand Partners as It Grows Commercial Reach
A new group of brand partners, including Reformation and C&A, is joining the poly-cotton recycler’s long-term commercialisation program only weeks after its debut, signalling growing demand as the company gears up for industrial-scale production in Europe.
How ‘Dump Him’ Became a Marketing Strategy
Brands are breaking up with the romantic binary to monetise the full lifecycle of love, trading traditional narratives for a lucrative ‘autonomy economy.’
How ‘Dump Him’ Became a Marketing Strategy
Brands are breaking up with the romantic binary to monetise the full lifecycle of love, trading traditional narratives for a lucrative ‘autonomy economy.’
The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement
BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.
The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement
BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.
Reformation Launches First Full Jewellery Line
The LA-based brand is expanding into demi-fine jewellery, the latest step in its bid to capture a bigger share of its customers’ closets.
Reformation Launches First Full Jewellery Line
The LA-based brand is expanding into demi-fine jewellery, the latest step in its bid to capture a bigger share of its customers’ closets.
Fire-Stricken LA Is Swamped With Clothing Donations — Not All of Them Wanted
Donation centres around Los Angeles have been overwhelmed by mountains of old clothes, a stark reminder of the excesses of production and consumption that have helped drive the climate crisis and the weather extremes that come with it.
Fire-Stricken LA Is Swamped With Clothing Donations — Not All of Them Wanted
Donation centres around Los Angeles have been overwhelmed by mountains of old clothes, a stark reminder of the excesses of production and consumption that have helped drive the climate crisis and the weather extremes that come with it.
Case Study | How to Create Cultural Moments on Any Budget
When done effectively, a cultural partnership can rightfully earn its own place in the zeitgeist. But it’s not so easy as just hiring a celebrity to star in an ad campaign; brands must choose a partner that makes sense, find the format that fits best and amplify that message to consumers.
Case Study | How to Create Cultural Moments on Any Budget
When done effectively, a cultural partnership can rightfully earn its own place in the zeitgeist. But it’s not so easy as just hiring a celebrity to star in an ad campaign; brands must choose a partner that makes sense, find the format that fits best and amplify that message to consumers.
Can Technology Build a Better Market for Fashion’s Unused Fabrics?
Digital platforms are working to bring fashion’s deadstock materials out of dusty warehouses and make them easy to buy and sell online, but they face an industry used to doing things the old-fashioned way.
Can Technology Build a Better Market for Fashion’s Unused Fabrics?
Digital platforms are working to bring fashion’s deadstock materials out of dusty warehouses and make them easy to buy and sell online, but they face an industry used to doing things the old-fashioned way.
Reformation’s IPO Push Bets on Going Green in $200 Eucalyptus Pants
Fast-growing womenswear maker Reformation will be the next big test of whether a brand pitching sustainability can win over a wider audience and deliver on environmental promises.
Reformation’s IPO Push Bets on Going Green in $200 Eucalyptus Pants
Fast-growing womenswear maker Reformation will be the next big test of whether a brand pitching sustainability can win over a wider audience and deliver on environmental promises.
The Hunt for an Easy Way to Recycle Old Clothes
Technologies that can recycle old clothes back into new ones have been touted as a holy-grail sustainability solution. As they begin to scale, the industry is facing a tricky new logistics challenge.
The Hunt for an Easy Way to Recycle Old Clothes
Technologies that can recycle old clothes back into new ones have been touted as a holy-grail sustainability solution. As they begin to scale, the industry is facing a tricky new logistics challenge.
Can Tourist Traps Become Fashion Destinations?
Tishman Speyer is redeveloping Rockefeller Center to include posh restaurants and stores from small, buzzy fashion brands, hoping to draw more New Yorkers to the area.
Can Tourist Traps Become Fashion Destinations?
Tishman Speyer is redeveloping Rockefeller Center to include posh restaurants and stores from small, buzzy fashion brands, hoping to draw more New Yorkers to the area.