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News & Analysis

Reebok Partners with Pyer Moss Designer Kerby Jean-Raymond

The designer, known for his commitment to social justice, is set to launch two separate projects with the athletics brand, one of which will debut during NYFW.

News & Analysis

Reebok Partners with Pyer Moss Designer Kerby Jean-Raymond

The designer, known for his commitment to social justice, is set to launch two separate projects with the athletics brand, one of which will debut during NYFW.


News & Analysis

Reebok Freestyle Hi Gets a Jonathan Simkhai Revamp

Reebok is to make an appearance on the runway at New York Fashion Week thanks to a new collaboration with Jonathan Simkhai.

News & Analysis

Reebok Freestyle Hi Gets a Jonathan Simkhai Revamp

Reebok is to make an appearance on the runway at New York Fashion Week thanks to a new collaboration with Jonathan Simkhai.


News & Analysis

Reebok Mocks Trump Over Brigitte Macron Remarks

Reebok took to Twitter to mock US President Donald Trump following a comment to France’s first lady that some saw as sexist — a rare example of a consumer brand dipping its toes into politics.

News & Analysis

Reebok Mocks Trump Over Brigitte Macron Remarks

Reebok took to Twitter to mock US President Donald Trump following a comment to France’s first lady that some saw as sexist — a rare example of a consumer brand dipping its toes into politics.


China

Is Sneaker Production Making a Return Run To The US?

Cheaper labour costs drove athletic shoe production to Asia in the 1970s, but it's beginning to regain a foothold in the United States.

China

Is Sneaker Production Making a Return Run To The US?

Cheaper labour costs drove athletic shoe production to Asia in the 1970s, but it's beginning to regain a foothold in the United States.


News & Analysis

New Adidas CEO Sets Off in Pursuit of Nike

Closing the gap on clear market leader Nike is the challenge facing new Adidas boss Kasper Rorsted when the Dane takes charge of the world's second biggest sportswear brand from the start of October.

News & Analysis

New Adidas CEO Sets Off in Pursuit of Nike

Closing the gap on clear market leader Nike is the challenge facing new Adidas boss Kasper Rorsted when the Dane takes charge of the world's second biggest sportswear brand from the start of October.


News & Analysis

Adidas’ Hainer Seeks to Build Investor Bridges Amid Turnaround

Adidas chief executive officer Herbert Hainer said he’s exploring the sportswear maker’s portfolio to establish which units fit with long-term plans, as his strategy comes under the spotlight by shareholders known as agitators for change.

News & Analysis

Adidas’ Hainer Seeks to Build Investor Bridges Amid Turnaround

Adidas chief executive officer Herbert Hainer said he’s exploring the sportswear maker’s portfolio to establish which units fit with long-term plans, as his strategy comes under the spotlight by shareholders known as agitators for change.


Marketing

Reebok Heads Back to the Gym with New Marketing Blitz

Adidas is underlining its commitment to struggling brand Reebok by stepping up a major marketing campaign that returns it to its roots in the personal fitness business.

Marketing

Reebok Heads Back to the Gym with New Marketing Blitz

Adidas is underlining its commitment to struggling brand Reebok by stepping up a major marketing campaign that returns it to its roots in the personal fitness business.


News & Analysis

Adidas Should Ditch Reebok and Run in Breakup Plan

NEW YORK, United States — Adidas AG selling its Reebok unit, even at a loss, is the best first step the sporting-goods maker can take toward

News & Analysis

Adidas Should Ditch Reebok and Run in Breakup Plan

NEW YORK, United States — Adidas AG selling its Reebok unit, even at a loss, is the best first step the sporting-goods maker can take toward


News & Analysis

Investors Plan $2.2 Billion Bid for Adidas’s Reebok

HERZOGENAURACH, Germany — A group of investors are planning to bid about 1.7 billion euros ($2.2 billion) for Adidas AG's Reebok unit, the Wall

News & Analysis

Investors Plan $2.2 Billion Bid for Adidas’s Reebok

HERZOGENAURACH, Germany — A group of investors are planning to bid about 1.7 billion euros ($2.2 billion) for Adidas AG's Reebok unit, the Wall


China

“10,000” Chinese Workers Join Strike at Factory Making Nike, Adidas, Reebok and New Balance

HONG KONG, China — Workers at a Chinese factory owned by the world's largest maker of athletic footwear are striking in a dispute over benefits. A

China

“10,000” Chinese Workers Join Strike at Factory Making Nike, Adidas, Reebok and New Balance

HONG KONG, China — Workers at a Chinese factory owned by the world's largest maker of athletic footwear are striking in a dispute over benefits. A