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Marketing

When Heritage Brands Become Accidental Fashion Labels

Over the past decade, heritage brands like Red Wing, Hunter and Barbour have become trendy without trying. But how do companies like these maintain momentum without alienating their core customers or losing their new ones?

Marketing

When Heritage Brands Become Accidental Fashion Labels

Over the past decade, heritage brands like Red Wing, Hunter and Barbour have become trendy without trying. But how do companies like these maintain momentum without alienating their core customers or losing their new ones?