Recreational Equipment Inc
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Latest News & Analysis
Marketing
How REI’s Stop-Shopping Campaign Brings in More Shoppers
A campaign from Recreational Equipment Inc. urging people to stop shopping and start hiking appears to have led to ... well, a lot more shopping. No word yet on an uptick in hiking.
How REI’s Stop-Shopping Campaign Brings in More Shoppers
A campaign from Recreational Equipment Inc. urging people to stop shopping and start hiking appears to have led to ... well, a lot more shopping. No word yet on an uptick in hiking.
Retail
REI’s Crunchy Business Model Is Crushing Retail Competitors
If Recreational Equipment Inc. were a publicly traded company, it would be the toast of Wall Street.
REI’s Crunchy Business Model Is Crushing Retail Competitors
If Recreational Equipment Inc. were a publicly traded company, it would be the toast of Wall Street.